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According to latest data by BARC, week-20 registered total FCT at 216 lakh as compared to 187 lakh FCT and 210 lakh FCT in weeks 18 and 19 respectively. In fact, FCT levels were low even in week-17 at 205 lakh. … [Read more...] about TV sees uptick in ad volumes; advertisers like Byju’s and Netflix increase ad spends

Although the idea of a show called Space Force from the reunited Office duo may sound like a golden opportunity to rip this administration a new black hole, it’s not an opportunity they were interested in taking. In fact, the show only vaguely alludes to the 45th president every now and again over the course of its 10 episodes, and it doesn’t drop his name even once. … [Read more...] about Netflix’s ‘Space Force’ is not the show you think it’s going to be

PR: There’s a burger place that I am invested in called HiHo. It’s from the same people that do Sugarfish. They have this genius way of transporting french fries [so they] stay hot and crispy: It’s as simple as perforating the bag so that the fries don’t steam. I don’t know why they haven’t done this before! But [just doing takeout is] not sustainable. You don’t need the whole restaurant staff, so it still leaves people out of work. They don’t make anything close to what they do when the restaurant is going full blast. And even then the margins are so tiny. So they really need this bailout. I would tell everybody to write to their congressmen, their senators. It’s vital. The food industry is the second-biggest employer in the United States after the United States government. And I would say that restaurants are more important to me out of those two. I certainly like them more. … [Read more...] about Phil Rosenthal dishes on his Netflix series, camels, saving restaurants, and the genius fix for to-go fries

At this point, we are on the other side. Many parts of the world are figuring out how to reopen as safely as possible after being under quarantine due to COVID-19. For people who are actually emerging—because some places (such as New York City) are still on lockdown—it’s like when a butterfly emerges from a cocoon or the reverse. Without access to grooming, the gym, and generally being able to move around freely, people were left to their own devices, for better or worse. … [Read more...] about These hilarious memes reveal what we thought pre-quarantine versus our post-quarantine reality

This is quite different than the dominant model of brand building, which dictates creating a smooth, seamless experience that makes customers’ lives easier. Not surprisingly, the researchers emphasize that the upheaval model works best for recreational and entertainment companies, not services—no one wants an emotionally volatile experience at the dry cleaner’s. … [Read more...] about Surprise marketing discovery! Most successful brands don’t actually keep customers happy