That’s because everyone’s experience on the streamer is different based on their tastes, but there still are common threads that tie it all together. One that the brand’s marketers are betting on is how our perspectives change after we’ve watched something. In a blog post, Netflix vice president of brand Eric Palotta writes, “The TV shows and films we watch bring out all sorts of different emotions, give us perspectives we’ve never seen before and even make us feel closer to each other.” … [Read more...] about Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
Netflix movie recommendations
The demand for Sollis Health’s services reveals how America’s wealthy are staying safe amid a pandemic: by bringing healthcare to themselves. While most Americans are able to access doctors over telehealth platforms, they still have to contend with a broken medical system, including hospitals that at times have no space for new patients and an inability to get test results in a timely fashion. Contrary to what some thought at the beginning of the pandemic, COVID-19 has not been some great class equalizer. Data show that Black, Latino, and Native Americans have suffered greater hospitalization and death from the disease compared with their white counterparts, because of an array of systemic barriers including poverty. It should not be surprising then that for the right price, a person can avoid overwhelmed hospitals, testing shortages, and even a week-long delay in receiving test results. … [Read more...] about The hottest new amenity for the rich? On-demand doctors and COVID-19 tests
Following viewers’ complaints of increasing duration and distracting format of ads, the Telecom Regulatory Authority of India (TRAI) has dusted the rule book and reminded the broadcasters of the 12-minute ad cap introduced in 2012, a rule observed more in the breach than in compliance. It even triggered a legal battle and the next hearing in the case is in September. … [Read more...] about Explained | What is the 12-minute ad cap that TRAI is asking TV channels to follow?
“FAANG stocks have led the recovery in the US market specifically. Our dependence on technology has gone up a lot during the COVID crisis. Apart from the FAANG stocks - a faster than expected recovery in the US market is currently being priced in the stock market,” Pratik Oswal, Head of Passive fund Business, Motilal Oswal Asset Management Company told Moneycontrol. … [Read more...] about Not FAANG, but Indian investors are lapping up ‘FAAMNG’ stocks
The “Watch Together” concept has become a miniature craze within the streaming industry during the coronavirus pandemic. Amazon, Hulu, and Movies Anywhere have all launched co-watching features with text-based chat, while HBO has partnered with an outside company called Scener to launch both text and video chat. Scener also integrates with several other video services, including Netflix and Disney+, and some folks have figured out how to cobble together their own join viewing sessions in Zoom. … [Read more...] about Yahoo Sports will stream free NFL games with a side of video chat