Plus, the number of new OTT subscriptions purchased during the lockdown period spiked throughout India across demographics. In fact, millennials and Gen Z purchased two to three additional OTT platform subscriptions respectively since the start of the lockdown. … [Read more...] about OTTs become go-to platform for Indian youth amid COVID-19; Netflix, Amazon Prime lead list
Netflix cancelled shows why
In terms of marketing, that’s translated into campaigns and social engagement that pointed the spotlight on individual pieces of content, particularly tentpole originals such as Stranger Things, or large fan bases it hopes to woo, such as African Americans via Strong Black Lead, as opposed to itself. … [Read more...] about Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
“We wanted to do four animation films for a programme called ‘Prevention of Violence against women and children’. We, being an NGO, had budget constraints. We took quotes from other agencies but hardly found anything within our budget. When we approached Filmboard, they asked our budget upfront and sourced people accordingly. Plus, we had a one-person contact, and there was no need to talk to 10 people for different services,” she said. … [Read more...] about Filmboard can show you how to stick to your budget while making ad, short films
A vaccine works by mimicking a natural infection. A vaccine not only induces immune response to protect people from any future COVID-19 infection, but also helps quickly build herd immunity to put an end to the pandemic. Herd immunity occurs when a sufficient percentage of a population becomes immune to a disease, making the spread of disease from person to person unlikely. The good news is that SARS-CoV-2 virus has been fairly stable, which increases the viability of a vaccine. … [Read more...] about Explained | What is the 12-minute ad cap that TRAI is asking TV channels to follow?
There are broadly four types of vaccine — one, a vaccine based on the whole virus (this could be either inactivated, or an attenuated [weakened] virus vaccine); two, a non-replicating viral vector vaccine that uses a benign virus as vector that carries the antigen of SARS-CoV; three, nucleic-acid vaccines that have genetic material like DNA and RNA of antigens like spike protein given to a person, helping human cells decode genetic material and produce the vaccine; and four, protein subunit vaccine wherein the recombinant proteins of SARS-COV-2 along with an adjuvant (booster) is given as a vaccine. … [Read more...] about A suitable film festival in Toronto