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Share to Twitter Share to Linkedin Jesse Redniss is CEO & Co-Founder of Qonsent , the first data privacy enablement and engagement platform built for consumers and brands. The race to comply with data privacy laws is top of mind for advertisers and marketers these days with things like clean rooms becoming a hot topic seemingly overnight. This is fallout from “the demise of third-party cookies and identifiers” and the data void they’re leaving behind. This means the third-party data they already have needs to be scrubbed clean to not only ensure that consumer data is private ( and protected ) but that it’s also the right data they should be tracking and leveraging for related campaigns. In other words, there’s no reason why a brand needs to have your Social Security number or other personal identifiable information ( PII ) on file, especially if you didn’t give direct, first-party consent for them to do so. And herein lies the … [Read more...] about Are Clean Rooms The Answer To Data Privacy And A Killer Customer Experience?

Share to Twitter Share to Linkedin Will Moxley is SVP, Product at AppFolio Inc . Technology has allowed businesses to make customer experiences easier, more convenient and more personal. Business leaders have shown that they’re excited to see these innovations employed across any industry, regardless of business size or specialty. From digital experiences to touchless pay and curbside delivery, businesses looking to offer superior experiences will have to develop or hone their technology stack to meet present needs while anticipating future trends to sustain success in any market environment. Before you add new technology to improve the customer experience, make sure you’ve zeroed in on the right solution with a clear goal in mind. While there’s no shortage of innovative tools and solutions available, it will take some time and effort to find the right fit—for your business and for your customers’ sake. Though research and trial can cost valuable … [Read more...] about Evolving Your Tech Stack For A Winning Customer And Employee Experience

Did you find it hard to choose what to wear today? Or what to eat for breakfast? If so, you’re not alone. According to the American Psychology Association , 32% of adults are so stressed they struggle to make everyday decisions. advertisement advertisement Much has changed over the past two years. From hoarding and unprecedented DIY projects to supply chain disruptions and mass unemployment, to social unrest and the Great Resignation, the pandemic has radically altered our outlook in many ways. The issue of mental space existed well before COVID-19 hit, but the barrage of events over the last two years has made it even more challenging for people. As the APA study indicates, a large number of us simply have less headspace available than we did before the pandemic. It’s a significant shift, and one that prompts profound questions for those leading brands. Perhaps it’s time to declare a ceasefire in the decades-long battle for mindshare and find a new … [Read more...] about Forget capturing mindshare. It’s time for brands to start giving customers space

- A + A KUALA LUMPUR (June 28): Inari Amertron Bhd is forming a joint venture (JV) with China Fortune-Tech Capital Co Ltd (CFTC) to carry out outsourced semiconductor assembly and test (OSAT) services in China. In a filing with Bursa Malaysia, Inari said its wholly-owned subsidiary Amertron International Ltd has entered into a JV contract with CFTC (Yiwu) Equity Investment Fund Partnership (Limited Partnership) and CFTC Equity Investment Management (Beijing) Co Ltd. CFTC (Yiwu) is a private equity fund administered by CFTC, while CFTC Equity is wholly owned by CFTC. Inari said Amertron International will take up 54.4648% interest in the JV company, called Yiwu Semiconductor International Corporation, while CFTC (Yiwu) will own the remaining 45.5352% stake. Amertron International will have to contribute RM283.33 million cash into the JV company while CFTC (Yiwu) will inject RM131.78 million of new cash investment, said Inari. The group said it will fund the … [Read more...] about Inari investing RM283 mil in JV with CFTC to carry out OSAT services in China

- A + A CHICAGO (June 28): In a year that has seen widespread selling of technology stocks and long-time market leaders fall into bear territory, the woes of Netflix Inc stand alone. The video-streaming company has plummeted 69% this year, abandoned by both investors and analysts as back-to-back disappointing quarterly reports raised concerns about user trends in an industry that’s becoming more competitive and losing its pandemic-related tailwinds. The drop is the most of any Nasdaq 100 or S&P 500 component, and much worse than the former index’s 26% decline. The growth outlook has weakened to the point that Netflix has cut hundreds of jobs and changed its tune on two longstanding principles: it is cracking down on password sharing, and will introduce an ad-based subscriber tier to the platform. That’s on top of a backdrop where high inflation has pushed the Federal Reserve to hike rates sharply, sparking recession fuels and fueling a rotation out of tech. … [Read more...] about The number of Netflix bulls is dwindling

Our exposure to chatbots is at an all-time high. From customer service to commerce to healthcare, chatbots are the fastest growing brand communication channel , thanks to their ability to handle issue resolution, remove friction in surfacing common information, and enable self-service to relieve human bottlenecks. advertisement advertisement But the growing chatbot landscape shows signs of fracture. In a recent study, over half of consumers who use chatbots cite dissatisfaction due to the frustration caused by “inconsistent answers” across chat and human assistance, while ranking preference of digital service channels like social media, human chat, and even email over chatbots. A finer point still, 60% of consumers would still rather interact with a human than a brand’s chatbot because of the ability to solve more complex and personal problems. The irony is that a chatbot’s premise to exist is to offload human-to-human interactions while … [Read more...] about Chatbots need to evolve to stay relevant in the age of virtual assistants

The machine learning boom is here, and it's only going to get bigger. When the pandemic decimated workforces and limited in-person interaction, artificial intelligence tools helped companies increase productivity. Industries such as hospitality , healthcare , and energy have all benefited from recent A.I. innovations, but there's more disruption on the horizon. I nstances of businesses using automated experiences are increasing, and automation is expected to grow in both the metaverse and in how companies pursue environmental, social, & governance (ESG) initiatives, according to Pranay Agrawal, co-founder and CEO of A.I. services and analytics provider Fractal. Here are three predictions from Agrawal on some of the next big steps for A.I. Customers will expect more from automation services. When the pandemic hit and businesses scrambled to adapt to a digital world, automation became much more commonplace in everyday life. People became used to seamlessly … [Read more...] about 3 Predictions for How A.I. Will Change Business Practices in the Near Future

Share to Twitter Share to Linkedin Co-founder and CEO of Choco Up , one of Asia’s leading revenue-based financing and growth platforms. The past decade has seen an e-commerce boom. With seismic shifts toward online shopping and the widespread adoption of digital payments, equipping oneself with online payment processing capabilities is no longer an option. It has become a necessity. This article is a starter guide for readers who want to learn about online payment gateways. For those who need some help with choosing a payment gateway for your online business, I have some tips for you, too. What An Online Payment Gateway Is A payment gateway refers to the front-end technology that reads and transmits payment information from customers for processing. When used online, it’s a cloud-based software, and you can think of it as the virtual equivalent of a card reader. An online payment gateway is essential for any business with a digital … [Read more...] about What An Online Payment Gateway Is And How To Choose One

Passengers queue inside the departures terminal of Terminal 2 at Heathrow Airport in London, Britain, June 27, 2022. - A + A LONDON (June 28): London's Heathrow Airport will have to lower landing fees over the next four years after Britain's aviation regulator responded to pressure from airlines over the cost of flying at the hub. Heathrow wanted to double the fee it charges airlines in order to provide a better service to customers while retaining the support of its owners, but the plan drew fury from the likes of British Airways and Virgin Atlantic who said the airport was already among the most expensive in the world. The dispute reflects the pressures in the aviation industry as it recovers from the pandemic, and more broadly the need to limit consumer price rises at a time of soaring inflation while still investing to modernise services. The Civil Aviation Authority (CAA) said on Tuesday that the average maximum price per passenger would fall to £26.31 … [Read more...] about UK to cut Heathrow charges after airline protests

It's official. It's finally here. The brand new, updated, turbo-charged, better than ever... iPod Touch? Wait, the iPod might be one of the most significant innovations Apple has ever created, but did anyone know it still actually sold them? I'm pretty sure I still have a 5th generation iPod Video in a drawer somewhere. I even swapped out the original hard drive for a compact flash card a few years ago, but I haven't used it since I bought an iPhone . It turns out not only does Apple sell them, but the company just announced it has updated them with the A10 Fusion processor from the iPhone 7, with support for augmented reality (AR) and Group FaceTime. Apple's announcement includes an especially interesting quote from Greg Joswiak, who is Apple's vice president of product marketing. In it, Joswiak says that Apple's "making the most affordable iOS device even better with performance that is twice as fast as before." Here's why that's interesting. He … [Read more...] about Apple Just Updated a Product No One Even Knew It Still Sold