“Everybody’s on their own island of thought now, and you see the algorithms are customizing a worldview for each and every one of us,” Orlowski continues. “And it becomes more and more difficult for us to engage with people that have a different worldview. My truth is different than your truth—that’s what we’re seeing in our society at large now. And I don’t think that was ever expected to be the case.” … [Read more...] about This Netflix doc tries to explain everything wrong with social media right now
Negative sides of social media
Prior to the 2020 U.S. election, there has been a great deal of fervor amongst academics and journalists about the potential threat of high-tech deepfake videos, which use AI to create realistic representations of people saying or doing things they never said or did. As of yet, we haven’t had a major political disaster involving the use of deepfakes in this years’ contest. We have, though, seen a profusion of low-budget, and perhaps equally damaging, “cheap” fake videos. … [Read more...] about We can have social media as we know it, or we can have democracy
“Three years ago, this was a YouTube channel,” says head of Copa90 James Kirkham, who joined the company last year after serving six years as global head of mobile and social at Leo Burnett. “The evolution up to now is quite stark. We’re still storytelling, we’re still dealing with everything outside the 90 minutes (of a soccer game), which makes the 90 minutes that much more important, and still finding stories and bringing them to life in an exciting way. But this is now a very multimedia approach, and we have to suit where our audience actually [is].” … [Read more...] about How Copa90 Is Using Snapchat, WhatsApp, And More To Be A Next-Gen Sports Media Brand
Business Wire IndiaOne of the world’s leading sports solutions companies, Sportz Interactive (SI) showcased an exciting array of digital innovations for Star Sports India on their digital platforms during the ICC Cricket World Cup 2015. These efforts led to top honours at the 6th India Digital Awards organised by Internet and Mobile Association of India (IAMAI) with a Gold for Best Viral Marketing Campaign and a Silver for Best Digital Integrated Campaign. Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms. The activations ranged from serious to fun aiming to cater to every kind of cricket fan – while the trivia buff played #QUIZSTER, the stats fanatic took to collecting STAR Trump Cards. India and Pakistan cricket fans were enthusiastic about tweeting for their respective teams in a digital tug-of-war that was extended to an offline experience as well. The overall result was fantastic with a … [Read more...] about Sportz Interactive – Produced Innovations for the Cricket World Cup Bag Top Honours at 6th India Digital Awards 2015
— Narendra Modi (@narendramodi) September 7, 2020Amit Shah, on the other hand, focused primarily on the government campaign that will aim to achieve holistic nourishment for children suffering from acute malnutrition. He then went on to speak about the 2018 scheme Poshan Abhiyaan or National Nutrition Mission that looks to provide adequate nutrition to lactating mothers, pregnant women, and children. … [Read more...] about PM Modi launches ‘POSHAN Maah’ campaign — what is it all about?