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Find out how to detect an SEO Scam Is SEO a scam? Achieving a strong ranking on Google Search is something all businesses aspire to – or should, at least. But if you’re afraid to take this step, read on for updated insights into the world of SEO for 2023. Plenty of marketing professionals promise overnight results using tools such as paid ads and sponsored posts. Sounds too good to be true, especially if your goal is to get organic traffic. There’s no magic spell that will instantly propel your site to first place on Google. It takes time, patience, and a number of strategies, including technical SEO , on-page SEO and off-page SEO. SEO is effectively an ever-changing science, which relies on a series of strategies to get results. Think of it like making a cake without sugar: the mix won’t rise properly! How to detect false promises Let’s get straight to the point: is SEO a Scam? The answer is NO – if done properly. SEO is a vital marketing tool, but understanding … [Read more...] about Is SEO a Scam? – Updated Insights for 2023

The budget managed to keep the focus intact on infrastructure, long-term capacity building, and much-needed tweaks to the taxation framework to optimise tax mobilisation. Given the needs of the Indian economy and the government’s previously outlined economic vision for the next 25 years, expectations were indeed high from Budget 2023. However, there were other realistic aspects like the lingering fiscal impact of COVID-19 relief measures, persisting global inflation in the last few quarters, rising interest rates and slowing economic growth, that kept the expectations in check. In such a situation, the Budget presented by the Finance Minister successfully tread the tightrope and checks all the right boxes. Most importantly, the Budget has affirmed the government’s resolve to stay on the fiscal consolidation course. Other than maintaining macroeconomic stability by operating within means, the budget managed to keep the focus intact on infrastructure, long-term capacity building, … [Read more...] about Tax changes in Budget 2023 to boost consumption & savings

Share to Twitter Share to Linkedin On the heels of the release of 2023’s Silicon Valley Bank State of the U.S. Wine Industry Report , the wine industry is worried. The key takeaway of the report: the wine industry has a young drinker problem. The report found that the wine industry continues to fail at capturing the Gen Z and Millennial market — the only area of growth for American wine was among drinkers over 60, with the biggest growth happening amongst 70 and 80-year-olds. “In my view, this is the greatest issue of concern for the wine business today—namely, the lack of engagement and participation in the wine category by younger consumers in their prime spending years,” Rob McMillan, executive vice president and founder of SVB’s wine practice and author of the report, said during a panel discussion. “Whatever we are doing to promote brands to a younger consumer, I should argue we should stop right now because it’s not helping.” “The wine … [Read more...] about Reports Say Young Drinkers Are Over Wine. What Do Winemakers Think?