From a career as director of industrial design at Apple to founder of the San-Francisco-based design studio, Ammunition–designer of Beats by Dr. Dre–Robert Brunner has been at the forefront of innovation. advertisement advertisement While Brunner likes cool-looking objects as much as anyone, his career has taught him that designing and building beautiful things isn’t the secret to success. That, he says, lies in asking one question: “Do you matter?” He argues all types of companies–from designers, manufacturers of products, or service-delivery firms, can benefit by asking these deep soul-searching questions that revolve around the concept of mattering: Are we affecting the lives of others in a positive way? Are we creating positive relationships with people who use the products we’re delivering? Would the world care if we were gone tomorrow? Asking these questions on a regular basis, Brunner says, can help build a guidance system … [Read more...] about Designer Of Beats By Dre On Asking Tough Questions
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What You’ll Look Like At 100
In our heavily Botoxed culture, it’s rare to see images that present aged skin as beautiful. That’s part of what makes Missouri-based photographer Anastasia Pottinger’s ongoing series, “Centenarians,” so powerful. In these black-and-white shots of people over the age of 100, the skin, close-up and abstracted, appears to be a fluid current of running water; legs appear as petrified tree branches. The series began when a 101-year-old woman volunteered to model nude for Pottinger, under one condition: that she not be identified by name in any of the photographs. “It was merely an exercise in documenting her form in a beautiful way,” Pottinger writes in her artist statement. “She was willing to do anything I asked of her.” Reviewing the images on her computer later, Pottinger was so moved as to want to continue the project. She says responses to the series have been “remarkable”: “Whether it’s wondering, … [Read more...] about What You’ll Look Like At 100
5 Secrets To Engaging Aspirational Consumers
For decades, the green movement has been chasing the wrong ball. If only we could cultivate so-called “advocates” (pejoratively dubbed “treehuggers”) then we could scale the market for sustainable goods and tip the business paradigm toward more conscious capitalism. advertisement advertisement Wishful thinking. The data couldn’t be clearer: Advocates will never be more than 20% of the consuming public. But that’s okay. There’s a new kid in town, one who cares about style and shopping and status and . . . wait for it . . . doing right by the planet. The discovery in 2013 of a high-velocity segment that BBMG and Globescan have named Aspirational consumers is significant for many reasons, but mainly because they are the largest consumer segment globally (39% of the population representing nearly 2 billion people) and the first to unite materialism, sustainability, and cultural influence. In short, they are the most critical audience to … [Read more...] about 5 Secrets To Engaging Aspirational Consumers