Tales of his success are being narrated beyond borders and the Indian film industry is assured of getting its regular dose of quality content from him and television too has got a taste of this actor’s style of working.With a career spanning over three decades, this star seems to be unstoppable and on his 53rd birthday Aamir Khan is all set to entertain the audience with a multi-starrer project called "Thugs of Hindostan".While the Khans of Bollywood rule the Indian film industry, not all of them have been able to keep up with the numbers game. Be it Shah Rukh Khan or Salman, both witnessed disappointing collections last year from films like "Jab Harry Met Sejal" and "Tubelight". But Aamir has walked a consistent path with films like "3 Idiots", "PK" and "Secret Superstar", but it was the wrestling drama "Dangal" that raised the bar for the industry in terms of both business and content.Close Khan’s film graph in the last 10 years shows that he is a brand that … [Read more...] about Bollywood banks on brand Aamir Khan as actor ups box office game with maximum all-time grossers
In League of Extraordinary Gentlemen, legendary comics magus Alan Moore imagined a Victorian England in which all of the most fantastic people, places and events in fantastic British fiction had actually happened, from the death of Sherlock Holmes to the invasion of the Tripods. advertisement What would America look like if you gave it the same treatment? You’d have this: the utterly bizarre Altered States of America. The finished result of a successful Kickstarter, The Altered States of America is a retro-tastic five color print that maps all of the improbable happenings of science fiction, fantasy and horror upon our nation’s proud soil on a state-by-state basis. Let’s take a look. In the Altered States of America, my home state of Massachusetts is correctly identified by its association with Jaws, although apparently not for its Lovecraftian connection with Arkham and the Miskatonic University. Massachusetts is bordered to the east by New York, the King Kong … [Read more...] about The Monsters And Aliens Of America’s Best B-Movies, Mapped By State
All is not well with the Indian film industry as the Tamil movie business is taking a hit due to the standoff between Tamil film producers and digital service providers (DSP) as the producers are demanding lower rates of the Virtual Print Fee (VPF) that the DSPs charge for the release and casting of movies on screens across India.As screens operate digitally, exhibitors are in need of digital cinema equipment which is provided by DSPs. However, the producers are asking the service providers to bring down the prices by 25 per cent across the board.What is the bone of contention?Close President of Tamil Film Producers Council (TFPC), Vishal, is of the opinion that the industry has been spending a lot on VPF and that there should not only be a price cut but the fee should be withdrawn after a period of time. The terms and conditions laid down by TFPC is that Rs 12,000 should be paid as VPF and the fee should be done away with after three years. related news Here’s a look … [Read more...] about Why are Tamil movies not releasing in theatres? All you need to know about the ongoing strike and its financial implications
Bollywood has never shied away from trying new things especially when it comes to marketing films because the wider the reach of the movie better are the box office collections. Be it radio or television, Bollywood has innovated to leverage media to the maximum. And now it is trying its hands on digital marketing but is making efforts to go beyond likes and shares on social media.From games to chatbots, to web series, digital marketers are thinking out of the box to promote a film. And the recent example of this is the marketing strategy of Baaghi 2 starring Tiger Shroff and Disha Patani that introduced a chatbot at the end of the film’s promo allowing people to strike a conversation with the film online.The 2015 release Bajirao Mastani’s content strategy involved launching an animated web series called the ‘Blazing Bajirao’. It was released three months prior to the release of the film.Close Gamification too has been the area of interest for digital marketers … [Read more...] about Bollywood innovates digital movie marketing ways, now games and chatbots used to engage audience
While Bollywood is known to not welcome its actresses after long breaks, it looks like the heroines of the industry are changing the trend. Be it late Sridevi, Madhuri Dixit, Kajol, Aishwarya Rai and now Rani Mukherjee all are strongly signaling that they may not have been around for some time but the film industry is their home ground and they will do their best to get their strong foothold back in the industry.After a four year hiatus, Rani is back on the big screen with her latest release Hichki that hits the theatres on Friday. The film has created a lot of buzz both in the industry and amid audience but will it take a flying start at the box office and be Rani’s best comeback?Hichki released on 961 screens in India, 380 screens overseas, taking the worldwide total to 1,341 screens. The film’s cost of production comes to about Rs 12 crore and publicity expenses is at around Rs 8 crore, taking the overall budget to Rs 20 crore.Close Rani’s last release Mardaani had … [Read more...] about Is Rani Mukherjee’s new movie ‘Hichki’ going to be her best comeback?