Designed to change shopping on your phone from being a “pain” to “easy and fun,” according to its Facebook site, Tote connected consumers with dozens of retailers, including Banana Republic, Anthropologie, and American Apparel. The app, launched in 2009 by Silbermann, Paul Sciarra, and Vikram Bhaskaran, let customers save their favorite items, alerted them when clothes went on sale, and pointed them to nearby stores. And it did so while looking cool: Tote won the audience choice award and $25,000 in NYU Stern’s Berkley Center for Entrepreneurship & Innovation 10th Annual Business Plan Competition. … [Read more...] about The Pinterest Pivot
