Despite the increasing ability to reach foreign customers, the lack of quality translation methods is still the most challenging aspect of global expansion. Currently, even using the most advanced software services are an expensive, complicated, and inaccurate process. The result is that too often, businesses sacrifice millions of dollars in profit because marketing to global consumers is too complex to be worthwhile. advertisement advertisement That’s why we need an era of “Big Translation,” to leverage our existing technological tools and scale up translation capabilities to a level that actually matches global communication needs. Big Translation, a large-scale translation efforts by people speaking two or more languages, would allow businesses, individuals, and even tweeters to get what they want translated easily and affordably. The idea is banking on the fact that the world certainly isn’t lacking in translation talent. Nearly half the world … [Read more...] about Welcome To The Era Of Big Translation
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Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges–technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that everyone was able to participate? advertisement advertisement Remote meetings are becoming increasingly commonplace. Not everyone you work with is able to sit down in the same room with you. For many of us, most of our meetings now include remote employees or team members from across the globe. That’s the trend we started to see at HubSpot. As we expand globally, more and more of our meetings and teams are spread out across our different offices. That doesn’t just mean waking up early or staying up late to have a call with colleagues in Sydney. It means learning to work with our colleagues in a completely different (and potentially challenging) way. After talking to … [Read more...] about What My Team Discovered When We All Worked Remotely For A Week
The tech company Basecamp has a mostly remote staff of less than 60 people. But even its headquarters aren’t in Silicon Valley; Basecamp is in Chicago. Which is why it was a bold move earlier this month when cofounder and CTO David Heinemeier Hansson announced in a blog post that the company is paying its workers according to San Francisco’s labor market. advertisement advertisement Since their employees are scattered all over the globe, it wasn’t clear what the cost of living benchmark should be. According to Heinemeier Hansson, “It started to increasingly seem like an arbitrary choice, and if we were going to make one such, why not go for the best and the top?” So as of January 1, Basecamp employees will receive a salary reflective of the top 10% of what software companies are paying in San Francisco (compared to base pay plus bonus, but not options). They also offer some amazing benefits. ( Put your resumes away, … [Read more...] about Could Paying Top Dollar For Staff Be Worse For The Labor Market?
The experience, gushes the hotel website, will be delightful, with staff who will be your new best friends; luxuries beyond the dreams of Caligula. Just look at this shot of a couple lounging in bathrobes that are so fluffy they’ll have to sit on their suitcases when they steal them. advertisement advertisement Yet it’s not really infinity pools, spas, and marble staircases that create a hotel experience. Hotels could have risen to the challenge of designing for those of us mentally and physically incapacitated by long-haul travel, stress, alcohol or a day on the floor of CES. After all, designing for vulnerable people has led to some great breakthroughs. Oxo Goodgrips are a range of kitchen utensils created for arthritis sufferers. They became bestsellers because we can all benefit from a more comfortable potato peeler. That Aeron chair you’re probably sitting on was designed for elderly people. Nike’s Flyease, created for people with disabilities, is … [Read more...] about I’m Fluent In 5 Computer Languages. Why Can’t I Switch Off The Bedside Light In A Marriott?