“There’s a lyric of Beyoncé’s that I think about a lot,” says Moj Mahdara, Beautycon CEO and cofounder: “‘I woke up like this.’ I noticed a distinct change in mood, culture, the ‘Gram, and the attitude across the board when those five words came out. It was an anthem. It literally unlocked permission for everyone, when they wake up, to say ‘I’m flawless. I’m good as I am.'” In a talk with Romanian-American eyebrow mogul Anastasia Soare, Mahdara addresses the struggle of starting a business as an immigrant and what it means to be self-made, while in conversation with recording artist French Montana, Mahdara reveals that the rapper requested to appear at Beautycon to share the importance of the women who raised him and work with him. With Indian actress and producer Priyanka Chopra, Mahdara explores the controversial nature of beauty pageants and why women should support other women. More than makeup samples … [Read more...] about Beautycon evolves beyond makeup
Sections SEARCH Skip to content Skip to site index Style Log In Log In Today’s Paper Style | Priyanka Chopra Came to Talk About Beauty. It Got Political. Advertisement Supported by At Beautycon, the actress was confronted about her endorsement of the Indian Armed Forces on Twitter. ByArit John Aug 13, 2019 When the actress Priyanka Chopra stepped onstage this weekend to speak in Los Angeles at Beautycon, the cosmetic industry’s traveling more-than-a-trade-show event, she might have been prepared to answer questions about her self-care regimens, her husband (the pop star Nick Jonas), the unreasonable standards to which women’s bodies are held or her humanitarian work with UNICEF. What she surely did not anticipate was a confrontation by a Pakistani-American woman who accused her of being a “hypocrite” for tweeting support for the Indian Armed Forces. The testy exchange between Ms. … [Read more...] about Priyanka Chopra Came to Talk About Beauty. It Got Political.
Sections SEARCH Skip to content Skip to site index Self-Care Subscribe Log In Log In Today’s Paper Self-Care | Cardi B’s Tips for Making ‘Money Moves’ Advertisement Supported by The rapper talked to Moj Mahdara, the C.E.O. of Beautycon, about financial literacy and how more women in beauty can “chase the bag.” ByCrystal Martin April 10, 2019 There is a lot of money to be made in beauty, and right now and So she brought in a case study: Cardi B, the queen of “money moves.” Cardi talks about money without condescension. “Everything she’s telling you — about spending, saving, taxes — is transparent and through her lived experience,” said Ms. Mahdara. At Beautycon NYC, Ms. Mahdara shared a common statistic on pay parity: A woman makes around 80 cents on a man’s dollar (recent study found the gap is worse than that, 49 cents to … [Read more...] about Cardi B’s Tips for Making ‘Money Moves’
CEO Moj Mahdara is helping brands across industries connect with the next generation of consumer. Stephanie Schomer Published 8:00 am CST, Wednesday, January 16, 2019 Photo: Courtesy Of Beautycon Photo: Courtesy Of Beautycon Image 1 of / 1 Caption Close Image 1 of 1 Photo: Courtesy Of Beautycon Don't Know How to Reach Gen Z? Just Ask Beautycon. 1 / 1 Back to Gallery “Excuse me, where did you get that?” A very polite teenage girl taps me on the shoulder and points to the large eyeshadow palette I’m holding. “They’re handing them out at the Target booth,” I reply -- and before I can ask her about what she is doing here, at one of the most curious … [Read more...] about Don’t Know How to Reach Gen Z? Just Ask Beautycon.