Share to Twitter Share to Linkedin The January/February 2022 issue of Harvard Business Review (HBR) addresses the important issue of “digital disruption” with no less than four articles. The series argues that “old-economy companies” are “not doomed to suffer a slow demise.” The articles attack different facets of the subject and differ considerably in tone. Let’s hope that the emerging digital economy receives more HBR coverage in future. How Incumbents Survive and Thrive “ How Incumbents Survive and Thrive ” by London Business School professor Julian Birkinshaw presents research on the world’s biggest firms and contends that “digital disruption is real” but that it is “less destructive than you might think.” The article identifies “three myths: Every sector is under threat, disruption happens quickly and is accelerating, and established firms are struggling to adapt.” Overall, the article argues that disruption is happening at different speeds in … [Read more...] about HBR’s Four Different Takes On ‘Digital Disruption’