The comeback can be considered the result of some uncompromising decisions by Alan Mulally, who became the CEO of Ford in 2006 (you can read about Mulally’s approach to the turnaround in a previous Co.Create piece). Among those institutional shifts: the seemingly obvious step of making cars that people wanted to buy. … [Read more...] about Ford’s CMO On Building A Social And Product-Driven Brand
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There’s always been a subculture of sewers who have made new pieces from vintage garments. Over the past five years, some of these makers have had success selling on resale marketplaces like Depop and Poshmark. (I recently profiled Bella McFadden, who earned more than $1.26 million on Depop selling upcycled fashion.) Labels like FanFare and Zero Waste Daniel focus exclusively on upcycling. Similar to Patagonia, Eileen Fisher also upcycles its own garments in-house. … [Read more...] about Patagonia has had enormous success with upcycled clothing. Could other brands follow?
What the future ultimately holds will be the subject of endless debate, as media and entertainment incumbents continue to dig in and take root for the digital winter. But one thing is certain, no long-term model will exist without developing meaningful and legitimate avenues for talent and creators of all shapes and sizes to derive true value for their creations. While those examples may yet remain obvious, perhaps companies like Believe Entertainment Group, and other early movers in this space, are offering the first glimpse of a model that embraces the user-controlled digital evolution, while still preserving the value of the content creators that make people want to switch on their iPads in the first place. … [Read more...] about Believe Entertainment Group Pioneers New Ways To Connect Users To Brands And Talent
Henry Roseexpanded to bath, body, and home last fall, bringing the brand’s same environmentally sound standards to new categories. The lineup—that is certified sustainable and deemed safe by nonprofit watchdogs Cradle to Cradle—now includes paraffin-free candles ($65) housed in recycle glass and hemp paper packaging, and rich body creams ($65) in the same distinctive (but still phthalates-free) fragrances as her signature perfume collection. … [Read more...] about Clean up your beauty routine with these 6 low-waste brands
Insisting on a rigorous reliance on the facts At pre-Mulally Ford, the truth came in many different flavors. Different numbers were used for different audiences. Ford was also big on excuses. There was always a reason why things did not work out according to plan, but it rarely had anything to do with the root causes of Ford’s dysfunction. … [Read more...] about Saving An Iconic Brand: Five Ways Alan Mulally Changed Ford’s Culture