Take MoEngage, for example- a mobile marketing platform which gives tech companies analytics on how they can do better and what is giving them traction. MoEnagge’s CFO Narasimha Reddy worked with founder Raviteja Dodda, even before the pandemic hit India, to figure out which sectors will be affected the worst, which countries will recover at what rate, and formulate a strategy. Some of these questions have no right answers, nevertheless, asking them at that point helped figure out a quick company-wide response. … [Read more...] about For startups, the CFO role comes of age
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They’re all different lines of work, but I think they’ve all been creative outlets for me. An editor who listened to my music and read my blog asked me to write some poetry; another editor read my poetry and reached out to me about writing a novel. That’s how it all developed. … [Read more...] about Literary sensation Mieko Kawakami on ‘Breasts and Eggs’ and why feminism is a human issue
Can we do statement stuffing? A brokerage/investment firm and travel agency can mutually profit by recognising that each relies heavily on HNIs and affluent retirees. The brokerage can insert an enticing cruise leaflet in its statements, and the travel agency can include a flier about tax-free bonds in its ticket envelopes. Credit card statements can accompany special offer leaflets of others. … [Read more...] about Want more from marketing? Collaborate to stretch your budgets
Where do you see the yields heading in the current environment?We expect yields to remain range-bound. There is a Rs 20 trillion supply calendar between the States and Centre. Out this, more than 50 per cent is still left for the rest of the financial year. So, the supply calendar is huge, even after accounting for a very benign environment, including large liquidity surpluses and muted credit growth. That goes against a very sustainable fall in yields, till some new triggers emerge. Therefore, on the basis of the current supply dynamic, a sharp and sustainable fall in yields looks unlikely from here.On the other hand, since the RBI has visibly shown its hand in stabilising bond yields with the recent set of measures, the market now has adequate comfort that the RBI will protect a certain upper side to this range as well. It seems the way RBI would look at the market today is that as long as yields are stable and within a range, and the … [Read more...] about Gilt fund investors must have a horizon of more than 3 years: IDFC MF
The schemeSBI Magnum Children’s Benefit Fund (Investment Plan) would look to invest at least 65 per cent in domestic stocks. The remaining portion will get allocated to international equities (maximum up to 35 per cent) and gold exchange traded funds (up to 20 per cent).Your funds are locked-in for five years, or till the child turns 18, whichever is earlier. You can invest only in the minor’s name from the minor’s bank account or from a joint account with the minor. … [Read more...] about SBI Magnum Children’s Benefit Fund (Investment Plan) NFO: Should you invest?