There are broadly four types of vaccine — one, a vaccine based on the whole virus (this could be either inactivated, or an attenuated [weakened] virus vaccine); two, a non-replicating viral vector vaccine that uses a benign virus as vector that carries the antigen of SARS-CoV; three, nucleic-acid vaccines that have genetic material like DNA and RNA of antigens like spike protein given to a person, helping human cells decode genetic material and produce the vaccine; and four, protein subunit vaccine wherein the recombinant proteins of SARS-COV-2 along with an adjuvant (booster) is given as a vaccine. … [Read more...] about OTTs become go-to platform for Indian youth amid COVID-19; Netflix, Amazon Prime lead list
Millennial gen x gen z
Besides fashion, in India, the big rental or pre-owned category is of luxury cars. According to Vinod Kothari, founder of Vinod Kothari Consultants that offers financial consultancy to brands and companies, “Brands such as Volvo and Daimler now allow leasing for three to four years and then agree to take back the asset, charging only about 60-65% of the asset cost over the lease term. In essence, the customer has the exclusive possession and use of the asset for those years, while paying only for a part of the asset cost. If the car is used for business, the rentals are tax-deductible.” … [Read more...] about Don’t have enough dosh to spend on a Prada gown, Gucci bag or a Rolls Royce? Just rent it!
“Undoubtedly this is going to be us at our peak so far,” says Kirkham. “It’s definitely a culmination, but my big brief to everyone is that we keep trying things that are new in every part and facet of our plan. Is there risk? Not really. There’s not an awful lot that can go wrong in that sense, so I’m trying to encourage people to take the hand brake off a bit. There are platforms here, things like messaging, even Snapchat, where there is an element of dark arts. It’s not like you can present numbers to investors or partners in the same way you can with YouTube, but you still have to play there. So basically, our goal is to just go for it.” … [Read more...] about How Copa90 Is Using Snapchat, WhatsApp, And More To Be A Next-Gen Sports Media Brand
Lt Gen AK Singh (retd), Distinguished Fellow with Centre of Land Warfare Studies (CLAWS) and R Chandrashekhar, erstwhile member of the Armed Forces Headquarters Civil Service in their well-presented joint article, have put forth the view that “The simultaneous creation of a Department of Military Affairs as a separate vertical within the Ministry of Defence with the CDS as its ex-officio Secretary are each and together tectonic shifts that have moved the balance in civil-military relations to a new normal. It has also disruptively altered the entire edifice of the structure of decision making relating to matters of military.” Clearly, the test of such thrust and parry may come sooner than expected. … [Read more...] about India-China border clashes: How the post of CDS has impacted the chain of command in Indian military
64 percent of consumers are fearful of their own health 82 percent are fearful of the health of others 64 percent are worried about the impact on their personal job security 88 percent are worried about the impact on the economy People are thinking, feeling, and making decisions differently. Added together, Gen N represents a connected consumer, by choice or by default, whose decisions are now also driven by the stressors, feelings, and consequences of a global pandemic. … [Read more...] about How COVID-19 created a new kind of consumer in just 90 days