“Three years ago, this was a YouTube channel,” says head of Copa90 James Kirkham, who joined the company last year after serving six years as global head of mobile and social at Leo Burnett. “The evolution up to now is quite stark. We’re still storytelling, we’re still dealing with everything outside the 90 minutes (of a soccer game), which makes the 90 minutes that much more important, and still finding stories and bringing them to life in an exciting way. But this is now a very multimedia approach, and we have to suit where our audience actually [is].” … [Read more...] about How Copa90 Is Using Snapchat, WhatsApp, And More To Be A Next-Gen Sports Media Brand
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Vaccine development is a long, complex process. Unlike drugs that are given to people with a diseased, vaccines are given to healthy people and also vulnerable sections such as children, pregnant women and the elderly. So rigorous tests are compulsory. History says that the fastest time it took to develop a vaccine is five years, but it usually takes double or sometimes triple that time. … [Read more...] about OTTs become go-to platform for Indian youth amid COVID-19; Netflix, Amazon Prime lead list
Then there is the other factor: sustainability. Delhi’s Anju Modi, who refuses to spend huge amounts on a wardrobe but has to dress up for her job as an event manager, says, “It is wasteful to buy expensive garments because you are going to wear a dress once in a while, and it would just keep lying around. But flaunting labels do add gravitas to your image. Renting seems to be a sensible idea.” She came across a small company that was leasing out second-hand couture for a fraction of cost on Facebook last year and has since been hooked. … [Read more...] about Don’t have enough dosh to spend on a Prada gown, Gucci bag or a Rolls Royce? Just rent it!
Lt Gen AK Singh (retd), Distinguished Fellow with Centre of Land Warfare Studies (CLAWS) and R Chandrashekhar, erstwhile member of the Armed Forces Headquarters Civil Service in their well-presented joint article, have put forth the view that “The simultaneous creation of a Department of Military Affairs as a separate vertical within the Ministry of Defence with the CDS as its ex-officio Secretary are each and together tectonic shifts that have moved the balance in civil-military relations to a new normal. It has also disruptively altered the entire edifice of the structure of decision making relating to matters of military.” Clearly, the test of such thrust and parry may come sooner than expected. … [Read more...] about India-China border clashes: How the post of CDS has impacted the chain of command in Indian military
Meet Generation Novel, a growing cross-generational psychographic of digital-first consumers galvanized by the disruptive effects of COVID-19. This emergent and significant customer segment isn’t just digital-centric. It’s also emotionally charged, as pandemic-fueled fear, anxiety, and worry take their toll. With the impact of the novel coronavirus likely to endure, companies must prioritize the study of Gen N. Doing so will help executives understand how consumers’ increased and accelerated use of technology affects their preferences, behaviors, and routines. These insights can guide brand, product, and market strategies to be more timely, relevant, and empathetic at a time when there is no pandemic playbook to follow. … [Read more...] about How COVID-19 created a new kind of consumer in just 90 days