After the Roo High School campaign, the chatbot saw a 1,300% increase in people asking questions, Edmondson says. When Planned Parenthood first launched Roo, the bot had about 25,000 conversations in its first week, and the nonprofit was aiming for 500,000 conversations by the six-month mark. After the Roo High School campaign, the chatbot received almost 1 million questions in less than five months. … [Read more...] about How Planned Parenthood got teens to start talking to its sex ed chatbot
