Much of the problem comes down to space: on Kickstarter, the title and blurb are approximately 10 words. Space limitations are typical throughout the business world, whether in pitch time or word space on a label. “Placing pro-social cues in those may overshadow other attributes,” says Defazio. For the study, Defazio partnered with a researcher from the Polytechnic University of Milan to track technology and design projects on Kickstarter for two years, measuring the correlation between funding success and good-for-the-world emphasis. … [Read more...] about So much for altruism: Startups that are good for the world get less crowdfunding
