plant-based version of heme, the same molecule that gives blood its taste. Beyond Meat, like Impossible, has a massive lab where scientists continually tweak the recipes for its products to make them as realistic as possible. The target customers aren’t vegetarians anymore, but meat eaters who are interested in alternatives for health or animal welfare reasons, or because raising meat is a contributor to climate change. “The products are getting better and better, and that’s a factor in going from, ‘My products are for the billion-dollar vegetarian plant-based meat market,’ to, ‘My products are for the $200 billion everybody-who-eats-meat market,” he says. “And you really need to be in the latter category to have a successful fast food introduction.” … [Read more...] about Can plant-based meat grow from a $1 billion industry to a $20 billion industry?
BK his introduced a “50/50 menu,” where customers are randomly served either a plant-based or regular meat patty, CNBC reports. Then they’ll have to guess which one they’re eating. To find out whether they are eating animal or vegetable, customers have to use the Burger King app, enter a guess, and then scan the box for the answer. Presumably this “game” is only for meat eaters, unless there are some nihilistic vegetarians out there willing to play a meaty version of Russian roulette. … [Read more...] about Burger King has fun ‘game’ for customers: Guess if your burger is meat
“While other fast food restaurants are just now dipping their toes in the meatless space, Taco Bell has long been a friend to vegetarians,” the company said in its statement. “The bean burrito has been on the menu for 50 years and is Taco Bell’s second best-selling item.” In other words: eat it, newcomers. … [Read more...] about Taco Bell’s new vegetarian menu is here to remind you that plants are plant-based too
In December, consumer price index (CPI)-based inflation rose by 7.35 percent, the highest in 65 months, driven by high food and pulse prices. In December, food inflation rose by 14.12 percent as compared with 10.01 percent in the preceding month and 2.11 percent in the year-ago period. Core inflation, which is inflation excluding volatile components, too inched up. … [Read more...] about CPI inflation may stay elevated in the near term; base effect, direction of food prices will be key
But if restaurant chains are proceeding with caution, it’s not for lack of curiosity from consumers. According to new data from SEMrush, an analytics company that studies keywords, Google searches in the United States for fast-food meatless options are on the rise. Monthly average searches for major fast-food chains along with the word “vegan” rose 12% from 2018 to 2019. For the word “vegetarian,” they jumped 35%. … [Read more...] about Vegan fast-food options: From Taco Bell to McDonald’s, Americans are searching