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4 Golden Rules of Marketing That Will Never Change

September 14, 2017 by www.inc.com

Marketing is a fickle beast. First, infographics were the cool thing. Now, it's videos . Facebook is constantly changing its algorithms (keeping business owners like you and me on our toes). The same goes for Google. When you look at things from a broader perspective, however, some fundamentals of marketing have withstood the test of time. The technologies might change, but these four golden rules of marketing will always stay the same. 1. Your customers' actions speak louder than their words. Have you ever experienced this? You survey your customers to ask whether they'd buy a new product. The response is positive, and you launch the product, only to have it fail spectacularly. While that's super frustrating (and has happened to me as well), the key is that your customers' actions speak louder than their words. At the end of the day, the one thing that counts is if they take out their wallets --- or not. Instead of asking your customers … [Read more...] about 4 Golden Rules of Marketing That Will Never Change

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This Is The New, Must-Visit Rooftop Bar In Paris Right Now

June 26, 2022 by www.forbes.com

Share to Twitter Share to Linkedin Opened last October at the cusp of Paris’ first and second arrondissements, Hôtel Madame Rêve is one of the city’s latest luxury hotel openings. But despite how new it is, the 82-key hotel has already become one of the finest and most lauded properties in the French capital thanks to its stylish rooms and exceptional service. And as of a few months ago with the launch of Roof, it just got even better. Set on the hotel’s fourth floor, the rooftop terrace spans nearly 11,000 square feet and can accommodate up to 250 people, making it one of the largest of its kind in the city. At this garden oasis you’ll find cherry trees, potted plants, and herbs planted around the edge of the deck. To top it all off the bar is open nightly with a live DJ Tuesday through Saturday. Since opening it has become one of the hottest destinations for an alfresco evening in Paris, filled with well-dressed locals and visitors sipping on drinks, playing … [Read more...] about This Is The New, Must-Visit Rooftop Bar In Paris Right Now

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4 Things to do before turning 30, for an enviable financial future.

June 10, 2022 by www.moneycontrol.com

All investment advice essentially boils down to this: invest regularly, and start as early as possible. But this is easier said than done, especially when the earnings in our 20s are so low! However, here are 4 key things you can do now, even when you don't earn all that much, to set yourself up for an absolutely enviable financial future. Learn to use your credit card like a boss: pay zero interest and zero fees Your credit card only accumulates interest when you don't pay it in full. Even the smallest amount outstanding, starts the meter on the interest. The best thing you can do is set up standing instructions to pay the outstanding amount each time. Pay off your balance every month - this way you have all the benefits of a credit card, without paying a single paisa to the bank in interest. A trap you must avoid is having multiple credit cards - it's much harder to track your expenses when they're spread out over multiple cards. It can also be difficult to keep track of … [Read more...] about 4 Things to do before turning 30, for an enviable financial future.

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McDonald’s replacement in Russia unveils new logo

June 10, 2022 by www.moneycontrol.com

Russia's McDonald's replacement has revealed its new logo. The fast-food chain all set to replace McDonald’s in Russia has unveiled its new logo as it prepares to relaunch on Sunday. The new branding will replace the iconic golden arches of McDonald’s with a circle and two lines on a green background, said to represent a burger and two French fries, BBC reported. In March, McDonald's shuttered its outlets in Russia due to Vladimir Putin’s invasion of Ukraine . Sistema PBO took over the management of the restaurants. The Chicago burger giant said that billionaire Russian businessman Alexander Govor, one of its existing local licensees, agreed to buy all 847 McDonald’s restaurants in Russia and operate them under a new name. The shuttered outlets will reopen on Sunday under the new name which has not yet been revealed. Incidentally, the relaunch of outlets coincides with Russia Day, a holiday to celebrate the country’s independence, Reuters reported. The relaunch will … [Read more...] about McDonald’s replacement in Russia unveils new logo

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Healthy planet needs ‘ocean action’ from Asia

June 27, 2022 by www.bangkokpost.com

As the Second Global Ocean Conference opens today in Lisbon, governments in Asia and the Pacific must seize the opportunity to enhance cooperation and solidarity to address a host of challenges that endanger what is a lifeline for millions of people in the region. If done right, ocean action will also be climate action but this will require working in concert on a few fronts. First, we must invest in and support science and technology to produce key solutions. Strengthening science-policy interfaces to bridge practitioners and policymakers contributes to a sound understanding of ocean-climate synergies. This in turn enables better policy design. Additionally, policy support tools can help governments identify and prioritise actions through policy, Sustainable Development Goal (SDG) tracking and scenario development. We must also make the invisible visible through ocean data: just three of 10 targets for SDG 14, "Life Below Water", are measurable in Asia and the Pacific. Better … [Read more...] about Healthy planet needs ‘ocean action’ from Asia

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An Economy In Decline: A Business Owners Survival Guide

June 23, 2022 by www.forbes.com

Share to Twitter Share to Linkedin If you’re reading this, you don’t have to be told how crazy things are now. Costs of goods are rising, and most people feel the effects of this economic downturn. We’re not quite in a recession, though most analysts predict it could happen in 2023 . At American Management Services, we consult owners on how to customize a plan to protect the integrity of their business through any crisis. Our economy has been trying to exit the covid-19 pandemic. Now, all business owners are faced with inflation, rising fuel and food costs, interest rate increases, labor issues, and supply chain challenges. We’ve worked with owners guiding them through every economic downturn, decline, and recession for nearly forty years. This survival plan is based on our experiences and guidance to those owners. With our proven track record, we are confident that following this guide will work for you too. Your Objectives In … [Read more...] about An Economy In Decline: A Business Owners Survival Guide

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Colorado Avalanche beats Tampa Bay, 2-1, in Game 6 to win Stanley Cup

June 26, 2022 by www.denverpost.com

TAMPA BAY, Fla. – The NHL’s worst team only five years ago, the Avalanche completed its journey to the top of the hockey world Sunday night, defeating the Tampa Bay Lightning 2-1 to win the Stanley Cup for the first time in 21 years. The Avalanche, which won the series in six games and dethroned the two-time defending champion Lighting, completed a tour de force postseason. It never trailed in any of its four series, never dropped consecutive games and went 16-4. And the clinching win was its 10th come-from-behind victory, tying a league record. The Avs received second-period goals from center Nathan MacKinnon and winger Artturi Lehkonen. The third period was 20 minutes of high drama … most of it produced by the Avalanche. As the Avs created chance after chance, Tampa Bay had no shots on goal in the first 10 minutes of the period and only two through 16 minutes. The Lightning’s first premium third-period chance came with 6:32 left when Darcy Kuemper slid laterally to stop a … [Read more...] about Colorado Avalanche beats Tampa Bay, 2-1, in Game 6 to win Stanley Cup

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Alternative Views: ‘Chickenomics’ highlights eroding value of ringgit

June 27, 2022 by www.theedgemarkets.com

This article first appeared in Forum, The Edge Malaysia Weekly, on June 27, 2022 - July 03, 2022. - A + A Come July 1, Malaysians will further feel the effects of inflation. Price controls on chicken and eggs — the cheapest sources of protein — and higher-end cooking oil will be relaxed. So far, Malaysians by and large have been relatively sheltered from the effects of rising global inflation. Other than eating out, which has become significantly more expensive, households have absorbed the increasing prices of goods and services well. Thanks to subsidies and control mechanisms, most of the commonly consumed items and utilities such as gas for cooking and petrol are in adequate supply. Unlike in Sri Lanka, Malaysians do not have to queue in long lines for petrol or cooking gas cylinders. In situations where price controls are not effective, the government intervenes in the supply-demand dynamics with measures to divert food to the domestic market, … [Read more...] about Alternative Views: ‘Chickenomics’ highlights eroding value of ringgit

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Malaysia to foster cordial engagement with EU for palm oil industry’s benefit

June 27, 2022 by www.theedgemarkets.com

Zuraida: The world should believe in the potential of Malaysian palm oil because of the country’s numerous palm oil sustainability initiatives. (Photo by Zahid Izzani Mohd Said/The Edge) - A + A KUALA LUMPUR (June 27): Malaysia is determined to foster a cordial engagement with the European Union (EU) in search of a win-win solution that can benefit the palm oil industry at large although the trade bloc has remained a staunch opposition of the palm oil trade since 2003. Plantation Industries and Commodities Minister Datuk Zuraida Kamaruddin said Malaysia hopes to channel various updated information on the palm oil industry, in particular from the health/nutrition and sustainability fronts, to eradicate misconceptions of palm oil and its related products as evident in the widespread anti-palm oil campaigns in the EU. Engagements are currently being held through various platforms, for example the ASEAN-EU Joint Working Group, seminar programmes or webinars and … [Read more...] about Malaysia to foster cordial engagement with EU for palm oil industry’s benefit

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2022 June 15 Ticket

June 21, 2022 by koreajoongangdaily.joins.com

2022 (G)I-DLE WORLD TOUR “JUST ME ( )I-DLE” IN SEOUL Olympic Park, Olympic Hall June 18 – 19: Girl group (G)I-LE is kicking off its first world tour that stops in 16 cities in Seoul’s Olympic Hall on June 18. The tour, titled “Just Me ()I-DLE” will be held over two days. The group had planned to tour in 2020, but had to put its plans on hold because of the Covid-19 pandemic. Debuting in May 2018 with its first EP “I Am,” (G)I-DLE stands out thanks to its leader Soyeon who directly participates in making most of the group's music. Before debuting as part of (G)I-DLE, Soyeon caught the eye of the public through her appearances on hip-hop competition show “Unpretty Rapstar” (2015) and hit audition show “Produce 101” (2016), both of which aired on Mnet. The group has a well-established global fandom with hits such as “Latata” (2018), “Senorita” (2019), “Oh My God” (2020) and “Dumdi Dumdi” (2020). From July, the members will move on to Los Angeles, San Francisco, Seattle, … [Read more...] about 2022 June 15 Ticket

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