Marketing strategy ppt

Conny Braams from Unilever; Dara Treseder from Peloton; Forbes CMO Hall of Famer Antonio Lucio; and Frank Cooper III from Visa. Illustration by Alexander Wells for Forbes. Recognizing the 50 Most Influential CMOs in the World By Seth Matlins , Managing Director, Forbes CMO Network Additional reporting by Diane Brady , Emmy Lucas , Olivia Peluso , Lauren Debter , Isabel Lord , Katherine Dunn T wo hundred years before it was first used as a verb, “influence” was a noun denoting the stars’ ability to affect human lives and destinies. Today, we consider “influence” less astrologically and more practically, focusing on the chief marketers who wield it to shape the character and destinies of the brands and businesses they help steward. The link between marketing and influence has always been inextricable. After all, a chief marketer’s job is about nothing more than it is the influencing of attitudes and behaviors in … [Read more...] about The Forbes World’s Most Influential CMOs List: 2022

Trade Watchlist Portfolio Message Set Alert live bse live nse live Volume Todays L/H More × Shares of Tube Investment rose sharply on June 24 after Motilal Oswal Financial Services initiated coverage on the stock with a ‘buy’ rating and set a price target of Rs 1,900, implying an upside of 25 percent over the next 12 months. “Tube Investments offers diversified revenue streams, with strong growth in the core business, ramp-up in CG Power and optionality of new businesses incubated under TI-2 strategy,” the brokerage said in a note on June 24. It believes that the new strategy of the company could be a trigger for rerating in the future as the company looks to reinvest its cash flows to seed new platforms for long term growth and acquire stressed assets. At the same time, the company’s existing business in engineering, metal formed products, cycles and others will continue to be … [Read more...] about Tube Investments soars as Motilal Oswal Financial slaps ‘buy’ tag on company after starting coverage

Share to Twitter Share to Linkedin If you’ve pumped gas, bought groceries, traveled or dined out in recent months, you don’t need me to tell you that inflation is having a significant impact on your purchasing power. While many of today’s workers have never seen inflation this high during their lifetimes, most people in or nearing retirement age remember it well. In fact, I was just beginning my career as a wealth advisor the last time we experienced rates this high. Yet, the current rate of 8.3% pales in comparison to the rates we saw in the late 1970s and early 1980s. By 1980, inflation had topped 14%, and unemployment was over 7.5%, based on historical data from the Federal Reserve (Fed). While most economists do not expect broad inflation measures to reach double-digits, the current environment has been challenging for many individuals and families trying to find creative ways to make their budgets stretch further. Because the forces behind inflation are … [Read more...] about Debunking 6 Inflation Myths

Share to Twitter Share to Linkedin Tobacco companies are already dancing on the grave of the vaping giant, once popular with teens. T he Juul Era ended on Wednesday when the U.S. Food and Drug Administration banned the e-cigarette brand —once America’s favorite nicotine vape, with a 70% market share—from selling its products in America. Founded by entrepreneurs James Monsees and Adam Bowen , who met while studying at Stanford, Juul was blamed for igniting a rise in teen vaping through its youthful marketing campaigns and fruity flavors . (The company eventually pulled those flavors from the market.) Despite wide concerns about the underage use of vapes, the FDA decision hinged on another aspect of the product. The agency noted that Juul provided insufficient and “conflicting” data on potentially harmful chemicals that leak from its nicotine liquid pods. The vapes will be banned from distribution in the U.S. and pulled from shelves. Juul said … [Read more...] about Juul E-Cigarette Ban Creates $1 Billion Opportunity For Vape Companies

- A + A NEW YORK (June 25): With US stocks on track to mark their worst first half of the year in more than 50 years, investors are studying a range of metrics to determine whether the coming months could bring relief or more of the same. By any stretch, the first half of 2022 (1H22) has been a challenging one for investors. The S&P 500 is down around 18% year-to-date, on track for its worst first half of any year since 1970, according to S&P Dow Jones Indices, as the US Federal Reserve (Fed) tightens monetary policy in its fight against the highest inflation in decades. Bonds, which investors typically count on to counterbalance stock declines in their portfolios, have fared little better: The US bond market, as measured by the Vanguard Total Bond Market Index fund, is down 10.8% for the year to date, putting it on pace for its worst performance in modern history. With investor expectations fluctuating between continued high inflation and an economic … [Read more...] about Bruised US stock investors brace for more pain in 2H22

Bhawna Sangwan, Chief Legal and Strategy Officer, Slice Card-led lending platform Slice has appointed former Amazon Pay Director and Associate General Counsel Bhawna Sangwan as its Chief Legal and Strategy Officer amidst increasing challenges to its business model after the Reserve Bank of India (RBI) asked fintechs to stop lending through prepaid cards and wallets. Sangwan has over 17 years of experience in corporate law and started her career at GE where she was instrumental in leading the compliance programme. Prior to joining Amazon Pay, she was part of Bharti Airtel's legal and compliance team. "At Airtel, she played a significant role in acquiring a payments license in 2009, took part in multiple M&A  deals, and was also one of the founding members of Airtel Money in 2008," a statement by Slice said. At Amazon Pay, Sangwan played a key role in building the fintech arm of Amazon in India - including bill payments, UPI, launched a variety of products ranging … [Read more...] about Slice appoints former Amazon Pay Director as legal chief amid new regulatory challenges

Fundamental VC, an early-stage venture capital (VC) fund has launched its maiden fund with a target corpus of $130 million, at a time when early-stage funding is gaining traction among VCs in India. The Bengaluru-based fund will be focused on sectors such as consumer internet, healthcare, insurance, financial services, software-as-a-service (SaaS), gaming, and artificial intelligence (AI), among others, the company said in a statement on June 24. Fundamental VC said it received Securities and Exchange Board of India’s (SEBI’s) approval in March. The VC claimed that it already has started deploying capital and plans to lead investments in pre-seed and seed rounds. Founded by Saswat Sundar and Abhishek Rathi, former executives at startups like OYO, Stashfin, and Velocity, Fundamental VC said it plans to invest up to $1.5 million in each startup and aims to back 30 startups, over a period of two years. Earlier, both founders have individually invested … [Read more...] about Early-stage venture capital firm Fundamental launches maiden fund worth $130 million

Representative Image Dollar-rupee onshore forward premiums have seen a steady fall of late and the market has seen heightened volatility. The one-year onshore forward premium narrowed to 220 paise on June 22, its lowest level since December 2011. Currently, the one-year premium is at 244 paise compared to 356 paise at the start of this year. In the last two weeks, this has dropped by as much as 60 paise. Assessing the impact of falling forward premiums on the outlook for the rupee is important, especially against the backdrop of persistent foreign outflows, a widening trade deficit and soaring price pressures. The rupee closed at a record low of 78.3862 on June 22 and is down over 5 percent against the dollar so far this year. Also read: RBI present in forex market, will not allow jerky moves in rupee, says Deputy Governor Patra First, what are forward points? Close The forward point is the interest rate differential between two countries. These … [Read more...] about Explained | Why are dollar-rupee onshore forward premiums falling? Five key questions answered

Rajan Bajaj, Founder and CEO of Slice Tiger Global-backed fintech Slice will allow only select customers with a good credit score or repayment history to use its standout ‘Pay-in-3’ feature on its credit-linked Visa card, in what is a key departure from its previous model. The move signals a more conservative approach amidst a tough growth environment with a focus on a profitable business model. However, the feature will be extended to all customers for in-app payments, according to multiple people aware of the development. The move comes at a time when the company is looking to turn profitable soon, and driving up transactions with merchant partners on its app will help accelerate revenue growth. Slice’s ‘Pay-in-3’ allowed customers to split their repayments into three parts for no extra charges or interest. Now only those customers with a good repayment track record and/or a good credit score will be allowed to access the feature on its Visa card which the company calls a … [Read more...] about Exclusive: Slice turns conservative amid slowdown, restricts ‘Pay-in-3’ feature to select card customers

Share to Twitter Share to Linkedin Salvatore Ferragamo has opened a 2600 square foot concept store on Greene Street in the heart of New York’s bustling Soho. The modular hub taps into the experiential, hyper physical retail championed by Balenciaga, Jacquemus et al with an immersive state-of-the-art shopping experience. A mirrored installation houses a participatory NFT project. Ferragamo’s partnership with digital artist Shxpir is allowing 256 customers to co-create their own user generated NFT content against a selection of Shxpir designed backdrops. The resulting artwork captured on a high-spec black magic camera can be minted free of charge as an NFT. Staff will be available to guide novices through the process of setting up an Ethereum wallet and downloading their NFT once it has been minted. Such in-store customer orientation strategy — also adopted by Philipp Plein and Printemps — is a smart move and paves the way for future Web 3.0 … [Read more...] about Ferragamo’s New Experiential Retail Playbook Draws On User Generated NFTs And 3D Hologram Tech