Was your branded, Instagrammable pop-up worth it? Your CMO wants to know. Tiffany Delmore Published 7:30 am CDT, Wednesday, April 3, 2019 Photo: Klaus Vedfelt | Getty Images Photo: Klaus Vedfelt | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Klaus Vedfelt | Getty Images Do Your Experiential Marketing Moves Produce Enough ROI? 1 / 1 Back to Gallery Why watch a show about the Texas Rangers who caught Bonnie and Clyde when you could track down the infamous couple yourself? Netflix hopes you’ll do both. At SXSW in March, festival attendees were able to join the hunt at Netflix’s experiential feature for its upcoming show “The … [Read more...] about Do Your Experiential Marketing Moves Produce Enough ROI?
Marketing sales enablement
In the United States, the fastest-growing companies are middle-market businesses with revenues of between US$10 million and $1 billion. This group of 200,000 companies accounts for roughly one-third ($5 billion to $6 billion) of total U.S. private-sector GDP (pdf). Big enough to be resilient when challenged and have resources to invest, yet small enough to have plenty of runway, they consistently grow faster than either their larger or their smaller counterparts. The best among them set themselves apart by how well they understand how they want to grow. Whether it is evidenced in their strategy for investing or their penchant for cost cutting, they are in tune with their own strengths, weaknesses, and appetite for risk. They use this knowledge to devise customized recipes for growth and shape their decisions about markets and initiatives. At the National Center for the Middle Market, where I am executive director, we know this because every quarter we survey 1,000 U.S. midsized … [Read more...] about Masters of the middle-market universe
The Vietnamese Ministry of Industry and Trade (MOIT) will fully open of the wholesale electricity market in 2019, as part of its commitment to the power sector’s reforms aimed to attract foreign capital inflows. The ministry will continue completing the legal framework, training manpower, and upgrading infrastructure, including supervisory control and data acquisition (SCADA)/energy management system (EMS) for good operations of the market. Three-stage reforms The Vietnam Wholesale Electricity Market (VWEM) is part of a three-stage liberalization of the Vietnamese power sector as mandated in the 2005 Electricity Law. The three stages include the Vietnam Competitive Generation Market (VCGM), VWEM, and the Vietnam Competitive Retail Power Market (VCRM). Market stages. Photo: Asianenergy (i) Generation market: VCGM was launched in 2012 with the unbundling of the country’s sole power distributor Electricity of Vietnam (EVN)’s generation … [Read more...] about Vietnam addresses power market reforms
Sales of medical devices at Abbott Laboratories grew by 9 percent last year, making med-tech the largest and fastest-growing division at the $30 billion Chicago-based health care supplier. But the device brands that Abbott obtained in its acquisition of Little Canada-based St. Jude Medical two years ago didn't necessarily drive that growth. Whether they will remains to be determined, but Abbott chief executive Miles White told investors in a quarterly earnings call Wednesday that steps are being taken to bolster growth in areas like neuromodulation devices to treat chronic pain. While Abbott's profit met expectations in the fourth quarter, the company reported top line growth that narrowly missed Wall Street's 3 percent projection. Investors sent Abbott shares down 2.2 percent. In the call with analysts, White praised the rapid growth and huge commercial potential of Abbott products like the FreeStyle Libre continuous glucose monitor and the minimally invasive MitraClip for the heart's … [Read more...] about Abbott Labs laments slowed sales growth in devices to treat chronic pain
Jakarta, (ANTARA News) - Economic diplomacy has become one of the priorities of the Indonesian foreign policy by boosting the country's economic and trade cooperation with African, Central, and South American countries, Foreign Minister Retno L. P. Marsudi stated. In her annual press statement here on Wednesday, the minister noted that one of the endeavors that Indonesia had made to strengthen its cooperation with the new markets in Africa was the convening of the Indonesia-Africa Forum in early 2018. As a result, related parties signed a business agreement worth over US$586 million and a business announcement worth some $1.3 billion, she remarked, adding that Indonesia had also attempted to focus on the new markets in Central and South America. The endeavor had enabled Indonesia to boost its trade cooperation with countries in Central and South America, including Cuba and Ecuador, with an increase of above 100 percent, Marsudi said. Indonesia`s economic and trade cooperation with … [Read more...] about Economic diplomacy prioritized to expand Indonesia’s export markets: Foreign Minister