Share to Twitter Share to Linkedin Sara Richter is the CMO at omnichannel customer engagement leader Emarsys — an SAP company. Last month, I spoke at the Power to The Marketer Festival, hosted by our company and Vogue Business. I was joined on stage by some of the largest and fastest-growing retailers in the world. Listening to industry giants, it became clear to me that the retail landscape has never been more complicated. Long gone are the days of rigid shopping hours, limited products and broad-brush marketing. Today, 24/7 shopping and unlimited choice are expected staples rather than rare luxuries. At the same time, these changes are being amplified by consumers who expect nothing less than a perfect shopping experience. Listening to so many brands at the festival, clear patterns began to emerge around how today’s retailers cope with this new world order and how they approach customers in their marketing. Here are five lessons that I … [Read more...] about 5 Marketing Lessons For Today’s Retailers
Share to Twitter Share to Linkedin The concern about bonds and stocks falling together is going to worsen. The cause is rising interest rates - the key determinant of both bond and stock valuations. There is good news coming, though. As interest rates near their true, capital-market determined levels, the bond and stock markets will reach a solid foundation. Investing analyses and strategies will be sounder as well, with the currently ingrained low-interest-rate version of thinking, valuing and forecasting finally overturned. Call this shift a return to reality capitalism and capital markets. Note: I explain the dynamics in " Investors: Federal Reserve’s Inflation Fight Moves From ‘Passive’ To ‘Active’ Tightening - Powell’s Promised Pain " ADVERTISEMENT Why aren't today's lower-priced stock and bond markets attractive? Because these three ways of viewing the markets are about to change, making current prices too high: … [Read more...] about Stock And Bond Investors: Markets Headed To Shakeouts – Raise Cash
Share to Twitter Share to Linkedin Founder and CEO of Sway Group , an agency that specializes in influencer marketing, branded content and digital advertising. In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With one recent report estimating that there are over 200 million creators of various kinds, the main question brands may be wrestling with is who to partner with instead of where . While finding the right influencer is obviously a critical element of the influencer marketing process, today’s platform technologies offer targeting capabilities that many brands simply aren’t taking advantage of. Geotargeting allows brands to be even more successful with their influencer campaigns by making branded content more relevant and personalized to its target audience. Brand outreach that’s been tailored to audience locality and behavior has a better chance … [Read more...] about Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game
Share to Twitter Share to Linkedin Key Takeaways The housing market is a hot topic right now, and after experiencing rapid growth over the pandemic years it looks to now be slowing down. Experts are expecting real estate values to fall over the next 12 to 18 months, before they stabilize and then eventually recover. Overall returns over the next 5 years are expected to be between 15 - 25%, but they’re going to be lumpy. For investors saving for a down payment, the uncertain near term future means implementing our AI-powered Portfolio Protection hedging strategies to reduce volatility could be worth considering. No one has a crystal ball and we can’t be certain what the future holds for any investment asset. Even with hours of research, the best algorithms and the most skilled analysts, there’s always the potential for something completely unexpected. Like a global pandemic. The last few years have looked completely different to what was … [Read more...] about Housing Market Predictions For The Next 5 Years. What Return Can You Expect?
Representative image Equity markets around the world have been roiled of late. The Nasdaq-100 in the US is down 26.48 percent from its November 2021 peak. Many stocks have done worse, mostly on account of the US Federal Reserve hiking interest rates. This has burned many Indians who have put money into international funds that invest in US stocks. How bad is the fall in international funds? The US is a key market that is home to several of the biggest names in the tech world. These companies benefited from the high rate of digitisation in the wake of the pandemic, which was reflected in their stock prices. But many of these shares fell almost as quickly as they rose. Stocks such as Netflix and Paypal Holdings have lost 68.85 percent and 58.20 percent, respectively, since the beginning of this year, for various reasons. “Though earnings growth in tech stocks was strong, the valuations of some tech stocks were stretched. Rising interest rates have pulled down such richly … [Read more...] about Given the rout in the markets, should you sell your international mutual funds?
Share to Twitter Share to Linkedin Key Takeaways Housing sales have fallen for the ninth consecutive month, with transactions down 28.4% compared to this time last year. Average prices have also come down, hitting $379,100 compared to $413,800 in June. It comes as mortgage rates continue to rise rapidly, hovering around 7% from below 3% at the end of 2021. For first time buyers it means potentially taking a longer term view on their home buying plans, with investment an option to consider for increasing their down payment. Housing sales continue to tumble as October marks the ninth month in a row we’ve seen falling numbers. It saw a 5.9% drop in sales from the previous month, with annual figures down 28.4%. It’s the longest downward trend since 1999 and it’s causing analysts to question what it might mean for the housing market. Because just like a lot of the economic data that we’re seeing right now, it's not all bad. Despite the … [Read more...] about What’s The Outlook For The Housing Market?
Share to Twitter Share to Linkedin Key takeaways The current bear market has now been running for just over ten months. This is longer than the average bear market at 9.6 months, but shorter than the longest ever which lasted a full 20 months back in 1973/74. While we don’t know for sure when this current bear market will end, we can use history to provide some guidance as to what we’ve got in store. For investors, it might mean we’ve got a ways to go, which means looking for ways to protect your portfolio in the meantime. Tomorrow! No, not really. Well at least, probably not. Would be nice though wouldn’t it? The truth is we don’t know for sure when the current market is going to end. But before you click off this article thinking it’s been a complete waste of your time, there is something we can do to give us some clues. Bear markets have happened before. Many times. Looking back at history won’t tell us for sure how long this … [Read more...] about When Will The Bear Market End?
Representative Image. A October 31, 2022 diktat by the EU’s European Securities and Markets Authority (ESMA)— which is tasked with safeguarding the stability of the EU’s financial system —that proposes to derecognise six Indian third country central counterparties (TC-CCPs), effective 30 April 2023, is counterproductive to extant India-EU economic conversations and is a bullet aimed at its own foot. “As of the date of application of the withdrawal decisions, these TC-CCPs will no longer be able to provide services to clearing members and trading venues established in the EU,” ESMA states . The derecognition of the six TC-CCPs rides on their supervisory regulatory agencies—the RBI ( Reserve Bank of India ) for Clearing Corporation of India; the SEBI ( Securities and Exchange Board of India ) for Indian Clearing Corporation Ltd, NSE Clearing Ltd, and Multi Commodity Exchange Clearing; and the International Financial Services Central Authority (IFSCA) for India … [Read more...] about G20: India’s presidency could set stage to bring in balanced market regulatory reforms
Share to Twitter Share to Linkedin Ben is CMO at Dibbs , a Tokenization as a Service platform that allows brands to secure the future of their collectibles. As marketers, we’ve all heard the phrase “if it’s free, then you’re the product,” which has rung very true for me as interactions between internet users became centralized across massive tech platforms over the past 15 years. This has become an obvious critique of Web 2.0, as it gave a lot of control over the internet experience to a handful of tech players and didn’t empower consumers the way they may have expected or wanted. At the very heart of the debate is how personal data is being monetized for advertising purposes and what consumers can do about it. Web3 could flip the script. With Web3 comes two important characteristics based on blockchain technology. First, blockchain is trustless; because many elements of transactions are automated, there’s no need to trust a third party. Secondly, … [Read more...] about Tokengated Communities: How Marketers Can Take Advantage Of This Web3 Strategy
Share to Twitter Share to Linkedin Founder and CEO of Sway Group , an award-winning agency that specializes in influencer marketing with a focus on B2C nano and micro campaigns Record inflation, high gas prices, lingering pandemic impacts, supply chain issues—there’s no doubt about it, brands are in for another unique holiday season. While last year’s holiday trends offer useful insight into what’s likely to resonate this year, 2022 brings new context and associated consumer behaviors. The opportunity for driving revenue is enormous (over the last five years, holiday sales in November and December have averaged about 19% of total retail sales ), but it will also be crucial for brands to adjust their outreach for 2022. When it comes to authentic and persuasive holiday promotions, nothing beats the effectiveness of influencer marketing. Holiday influencer marketing campaigns are typically prepared well in advance to benefit from this … [Read more...] about Holiday Season 2022: Influencer Marketing Tips And Advice