Marketing branding strategy

Did you find it hard to choose what to wear today? Or what to eat for breakfast? If so, you’re not alone. According to the American Psychology Association , 32% of adults are so stressed they struggle to make everyday decisions. advertisement advertisement Much has changed over the past two years. From hoarding and unprecedented DIY projects to supply chain disruptions and mass unemployment, to social unrest and the Great Resignation, the pandemic has radically altered our outlook in many ways. The issue of mental space existed well before COVID-19 hit, but the barrage of events over the last two years has made it even more challenging for people. As the APA study indicates, a large number of us simply have less headspace available than we did before the pandemic. It’s a significant shift, and one that prompts profound questions for those leading brands. Perhaps it’s time to declare a ceasefire in the decades-long battle for mindshare and find a new … [Read more...] about Forget capturing mindshare. It’s time for brands to start giving customers space

Share to Twitter Share to Linkedin Jenna Kutcher is crystal clear on what she wants in life, and she’s figured out how to get it. This 30-something Minnesota mom treasures her at-home time with her husband and two little girls. She does the things other moms do—grocery shopping, struggling with nap time, keeping tabs on house repairs, cleaning up spilled Cheerios from the kitchen floor. For Jenna, there’s nothing in the world more important than the happiness and wellbeing of her family. She clearly embraces the adage that “no other success can compensate for failure in the home.” Stay-at-home Jenna is also one of the best-known social media influencers on the planet. After buying a $300 camera on Craigslist, Jenna became an award-winning wedding photographer. She loved that. But she dreamed a different dream and decided she preferred working from her cozy craftsman home in her yoga pants. To provide practical advice to other women entrepreneurs, … [Read more...] about This Goal Digger Can Help You Tap Your Own Potential

Our exposure to chatbots is at an all-time high. From customer service to commerce to healthcare, chatbots are the fastest growing brand communication channel , thanks to their ability to handle issue resolution, remove friction in surfacing common information, and enable self-service to relieve human bottlenecks. advertisement advertisement But the growing chatbot landscape shows signs of fracture. In a recent study, over half of consumers who use chatbots cite dissatisfaction due to the frustration caused by “inconsistent answers” across chat and human assistance, while ranking preference of digital service channels like social media, human chat, and even email over chatbots. A finer point still, 60% of consumers would still rather interact with a human than a brand’s chatbot because of the ability to solve more complex and personal problems. The irony is that a chatbot’s premise to exist is to offload human-to-human interactions while … [Read more...] about Chatbots need to evolve to stay relevant in the age of virtual assistants

Share to Twitter Share to Linkedin Sam Yoshida is VP and GM of the Business Information Communications Group for Canon USA and Vice Chairman of Canon Solutions America (CSA). May was Small Business Month, a time to recognize the resiliency and contributions of America’s entrepreneurs. While most businesses have faced immense change during the pandemic, a survey by the U.S. Census Bureau indicated that roughly half of all small businesses reported a significant decline in business over the past two years, especially as a result of dispersed employment. In many ways, ongoing change has forced small businesses to become more agile and connected to their employees and partners as they help them thrive through difficult times. Thankfully, new technology can make this task easier. Here are a few tech considerations for your small business checklist. Get in the cloud. Cloud adoption accelerated during the pandemic as businesses shifted … [Read more...] about Three Tech Considerations To Refresh Your Small Business

Share to Twitter Share to Linkedin Jesse Redniss is CEO & Co-Founder of Qonsent , the first data privacy enablement and engagement platform built for consumers and brands. The race to comply with data privacy laws is top of mind for advertisers and marketers these days with things like clean rooms becoming a hot topic seemingly overnight. This is fallout from “the demise of third-party cookies and identifiers” and the data void they’re leaving behind. This means the third-party data they already have needs to be scrubbed clean to not only ensure that consumer data is private ( and protected ) but that it’s also the right data they should be tracking and leveraging for related campaigns. In other words, there’s no reason why a brand needs to have your Social Security number or other personal identifiable information ( PII ) on file, especially if you didn’t give direct, first-party consent for them to do so. And herein lies the … [Read more...] about Are Clean Rooms The Answer To Data Privacy And A Killer Customer Experience?