Convincing the mainstream customer Patagonia has now sold thousands of these pieces, and Kremer expects the ReCrafted business to grow further. But for upcycling to become mainstream, he believes it’s important to create designs that resonate. Many artisan upcyclers or creative repairers have a particular aesthetic that draws attention to the fact that the garment is made from old clothes. They might choose a patch in a contrasting color, to show that it’s covering a hole. “The scars tell a story,” says Kremer. “People might ask questions about a patch, and you can tell them about how you skied through thorny bushes, which ripped the jacket.” … [Read more...] about Patagonia has had enormous success with upcycled clothing. Could other brands follow?
Design-Centered The visually designed user-experience of many e-commerce sites can be uninspired and uninteresting. Fancy is a design-forward site and builds on the human inclination to be attracted to beautiful things by developing a magazine-style layout with a clean aesthetic. This design-forward layout lends itself to working seamlessly with the world’s most beautiful brands, such as Gucci, Yves Saint Laurent, Balenciaga, Bottega Veneta, Stella McCartney, and Alexander McQueen, which not only use the platform, but partner with it. … [Read more...] about What The Fancy Is Doing Right With Online Shopping