Break habits and make change visible Culture is like concrete, which over time sets into a certain mold. An effective change program therefore needs a degree of physicality. Too much so-called change stays on PowerPoint. To really shake things up, you’ve got to take a sledgehammer to that concrete, but be mindful that, in time, the new way of doing things will also become too entrenched. You need to keep smashing and resetting to keep your culture vibrant and your business energized. … [Read more...] about 10 Ways To Create An Open Culture
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Believe Entertainment Group Pioneers New Ways To Connect Users To Brands And Talent
An example of where the dynamic duo leveraged the power of its partners was, “The LeBrons,” where together with LeBron’s production entity Spring Hill Productions, they developed the hit original digital series from LeBron James that ran on YouTube, generating over 50 million views across the web and is now entering its second season. For advertising partners including HP and Intel, they developed custom 15- and 30-second spots that ran online in front of the content to draw audiences into the marketing message. They quickly saw response rates that were multiples of traditional marketing efforts. They also utilized LeBron’s massive social media platform on Facebook, with over 11 million “likes,” to engage audiences to respond to his posts to drive HP and Intel brand engagement and showcase product benefits. … [Read more...] about Believe Entertainment Group Pioneers New Ways To Connect Users To Brands And Talent
Three shockingly obvious ways to make flying less miserable
Two years ago, before COVID-19 hit, Swiss International Air Lines hired me to reinvent the concept of economy-class travel. At least, that was the presenting problem. When I met with members of senior management, it was clear they had certain aesthetic fixes in mind—changing the welcome messages on the video screens, softening the glare of the reading lights, improving the snack selection, etc. I told them that before I could even think about welcome messages, lighting, or snacks, I needed to figure out the real reasons why repeat passenger levels had dropped and why the airline ranked #18 for on-time arrivals. … [Read more...] about Three shockingly obvious ways to make flying less miserable
How to identify and encourage the key traits of innovators
From the Project Aristotle findings, we can also infer that Catalysts need dependability—where’s the bar and what’s expected of them—as well as clarity. This isn’t clarity the way we normally think of it, with clearly defined KPIs or objectives. Catalysts are doing something brand new, so clarity for them is knowing where the guardrails are. What’s the area they can explore? If they come up with a whole new business model that’s going to cannibalize the company’s existing customer base, is that okay? Or does it need to be more incremental than that? … [Read more...] about How to identify and encourage the key traits of innovators
Designers reimagine the U.S. Capitol as a brutalist fortress
That’s the vision presented by the Munich-based activist architecture group Opposite Office. They’ve created dystopian renderings of the Capitol building, in which the classical dome design, inspired by Greek and Roman architecture, is surrounded by a brutalist wall of bricks, complete with castle-inspired turrets. This Capitol is not a symbol of democracy. It’s the Capitol Castle, a sealed-off fortress that wants to scare you from even taking a selfie. … [Read more...] about Designers reimagine the U.S. Capitol as a brutalist fortress
