Mac os xs

advertisement advertisement advertisement Few ad campaigns in recent times have been as memorable as the “Hello, I’m a Mac, and I’m a PC” series from a few years back. The ads showed Justin Long as the hip embodiment of Mac users and John Hodgman as the stiff personification of PC folk. Never mind that Hodgman is unquestionably cooler than Long; the point of the ads presented viewers with a question put best by Seth Stevenson at Slate : “Would you rather be the laid-back young dude or the portly old dweeb”? advertisement advertisement At its core, the campaign suggested that people who buy Macs have fundamentally different personalities than those who prefer PCs. But there’s a long history of evidence failing to find any meaningful personality differences between users of competing brands. One review from the 1970s reported that the majority of studies revealed a weak connection between personality and consumer behavior at … [Read more...] about How Apple’s Famous “I’m A Mac” Ads Branded Fanboys For Life

advertisement advertisement advertisement Too restless for silence, I have long been on the hunt for the perfect mood music for writing. So when I found myself using the new iOS app Thunderspace more and more to help me focus and stay productive, I started wondering why it worked so well. advertisement advertisement It’s not that I was skeptical of Thunderspace at first–it’s just that I didn’t care how this gloried white-noise app worked under the hood. Lots of people work with some sort of ambient noise, thinking it makes them more productive. Thunderspace made me wonder if the theory was actually proveable. Researchers Ravi Mehta, Rui (Juliet) Zhu, and Amar Cheem–who don’t make apps, but had the same question–tested the hypothesis, filling in some big holes around sound research along the way. Publishing “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” in the Journal … [Read more...] about Why Ambient Noise Makes You More Productive (And Three Apps That Do It Right)

advertisement advertisement advertisement Savage X Fenty, Rihanna’s two-year-old online lingerie brand, makes Victoria’s Secret look tame. At Savage’s annual fashion show, women strut out in crotchless teddies, sheer bras, and heart-shaped nipple pasties to the pulsating music of Travis Scott and Lizzo. But when you take a closer look, you begin to notice stark differences between the upstart and its 43-year-old predecessor. While the Victoria’s Secret show was known for skinny supermodels, Savage embraces diversity in every form, featuring women and men of all sizes, skin tones, and ages, including pregnant women and drag queens. advertisement advertisement Fenty Maison, is abruptly shuttering just two years after she launched it with the French luxury conglomerate LVMH, Savage’s approach seems to be resonating with its core audience. The lingerie brand has grown quickly, generating an estimated $150 million in revenue in … [Read more...] about Rihanna is building a lingerie empire to rival Victoria’s Secret

advertisement advertisement advertisement Microsoft often tramps along the same footpath that Apple’s followed, creaming some money from the top (or bottom) of the market with a minimum of effort. A new rumor suggests Microsoft is trying again–this time with online subscription TV. advertisement Okay, so Apple’s not the only player in this market–and Google TV is a bold move into a game where Boxee and others are already playing. But the comparison to Apple is inevitable, given the whole Macs versus PCs debate, Microsoft’s amusing choice about placing its swanky high-street stores near Apple ones…and the fact that it’s having to engage in lengthy debates with TV content providers in order to get shows for its plans. That’s the meat of the rumor hitting the news right now, because we know nothing about the technical aspects of the plan other than it’s to provide TV content through the Xbox game console. There’s a suggestion MS will also … [Read more...] about Rumor: Microsoft Following Apple Again, This Time Into Online TV

advertisement advertisement advertisement advertisement advertisement A newspaper publisher in Philadelphia is giving a $99 tablet to customers who sign up for two-year subscriptions to its papers, and GameStop is planning a dedicated gaming tablet based on older hardware running Android–meanwhile it’s confidently and cheekily offering cash back for traded-in iPads, iPhones, and iPods. Tablets as marketing gimmicks: This, ladies and gents, is the side effect of the iPad’s continuing success in dominating the new portable computing genre. The tablet that the Philadelphia News Media company has chosen as a marketing “prize” for its newspaper PR effort is the Archos 10, which was selling for around $300 late in 2010, and currently goes for between around $160 to $230. It sports either Android 2.1 or 2.2, and has a 10-inch screen inside a pretty chunky case (at 12mm deep it’s nearly 50% fatter again than the iPad) but does … [Read more...] about The Unexpected iPad Effect: Android Tablets As A Marketing Commodity