Luxury market fashion brands

Cody and Zach Vichinsky changed the luxury real estate game on Long Island by specializing in properties worth more than $10 million, including homes seen on Succession and in Wall Street . So why is greed no longer good? By Luisa Kroll In August 2021, Bespoke Real Estate in Water Mill, New York, secured the exclusive rights to sell a dazzling contemporary oceanfront home with an inverted triangle roof in Wainscott, a hamlet of tony East Hampton. Bespoke, which was founded in 2014 by brothers Cody and Zach Vichinsky, had been using its extensive research and vast database to identify and pitch other owners of multimillion-dollar homes in the Hamptons. Within two months, the property, which had a glamorous cameo as a beach house belonging to a billionaire played by Adrien Brody in an episode of HBO’s Succession , went into contract for $45 million. Cody Vichinsky, whose firm represented both the buyer and seller, credits Bespoke’s data-driven marketing and … [Read more...] about Exclusive: Brothers Behind $8 Billion Luxury Real Estate Firm Bespoke Cut Commission Rate To 1%

Share to Twitter Share to Linkedin The M Jewelers landed on the fashion and accessory scene at the cusp of the social media generation. Taking what plenty of streetwear influencers were strong at and using their presence to further his brand reach was paramount in the mystique that is the jewelry brand and maker. As a tiny shop in the Diamond District of New York City, The M Jeweler once teamed with social media influencers to grow their base and now has been acquired by Red Luxury Group, taking the brand to Los Angeles with a brick and mortar location at 8445 Melrose Avenue this fall. In January of 2022, The M Jeweler would open its first flagship in the heart of Soho, NY, where they would deliver the full line of jewelry and customization headquarter. Having a successful 2021 with over $12 million in revenue, Red Luxury Group would come in as a majority partner in helping to double that number. Red Luxury has a vision for the jewelry brand that involves a … [Read more...] about The M Jewelers Expands To LA With Help From Red Luxury Group

Flau’jae Johnson is a national high school basketball star, that also just happens to be making a big name for herself as a rapper, appearing on America’s Got Talent in 2018, and signing a deal with the Roc Nation-owned Equity Distribution. As her star has risen over the past few years—she’s set to play for Louisiana State University this fall—there have been a collection of news stories and TV profiles about her , but only one media outlet was given full access to the inside story of her journey as it’s been happening. advertisement advertisement In June, Togethxr—a women’s-focused media platform launched by superstar athletes Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird in March 2021—dropped a five-episode docuseries on Johnson as part of its ongoing series on up-and-coming talents called Fenom . For Morgan, it’s also the type of content that perfectly embodies Togethxr’s ambition to stylishly straddle sports and culture from a women’s … [Read more...] about Athletes Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird are creating the next great media brand

Share to Twitter Share to Linkedin We are standing on the precipice of the greatest transfer of wealth in modern history. In the next decade, Millennials and Gen-Z will gain trillions of dollars from previous generations. Most companies will need a strategy to attract younger consumers, employees and investors. A brand refresh won’t be enough. Companies need to rethink their entire operating model and value proposition. Values-based Marketing The historical relationship between brands and consumers has been transactional. Consumers bought products to fulfill a specific need, while brands sold goods in exchange for money. We purchased cars to save time commuting, food and drinks to gain nutrients and energy and laundry detergent to keep our clothes clean. In the 20th century, brands started promoting the emotional benefits of products to stand out against competitors. Coca-Cola associated itself with happiness, Apple with thinking differently and Nike … [Read more...] about Why Brands Need To Prepare For The Great Wealth Transfer

Share to Twitter Share to Linkedin The idea of branded residential properties is not new—roughly a hundred years ago, the Sherry-Netherland became the first branded hotel development to feature fully-serviced apartments. While the idea may not be revolutionary, the branded residence sector is going through something of a revolution. In the last decade, residential properties attached to brands have expanded 230% , totaling over 580 developments worldwide, with forecasts predicting continued exponential growth . MORE FROM FORBES Super-Penthouse At One Palm In Dubai Sells For Near-Record AED 86 Million By Neal Leitereg So why the sudden rise 100 years later? For Jonathan Nash , a top-producing luxury realtor with Beverly Hills-based Hilton & Hyland, the recent popularity has something to do with modern society’s propensity for brand familiarity. “We live in a branded world, and buyers of such products seek association … [Read more...] about How Branded Residences Are Creating New Standards For Luxury Living

Share to Twitter Share to Linkedin Despite inflation’s rise, with U.S. consumer prices jumping 9.1% in June , national brands have held their own, maintaining and even slightly growing dollar share versus private labels. However, as inflationary pressures worsen, risk of an uptick in private label consumption is looming as shoppers look for more ways to stretch their dollars. More than 40% of consumers say they have been buying more private brands now than before the pandemic, according to The Power of Private Brands report from the Food Marketing Institute (FMI). Furthermore, three quarters of shoppers anticipate continuing to purchase more private labels in the future. Brands will face more threats from private labels in the coming months, which is further exacerbated by outright promotion by retailers, including Save A Lot’s latest ad campaign . This threat is magnified online because retailers can take up more “shelf” space, with private … [Read more...] about Battle Of The Brands: Staving Off Private Label Threats As Consumers Consider Trading Down

Share to Twitter Share to Linkedin With a career spanning nearly 30 years—and over 35 million albums sold—Snoop Dogg is undoubtedly a living legend in the world of music. His emergence as a prominent figure in the beverage industry has been less obvious. But in recent years, the prolific hip-hop star has cropped up as the celebrity face of both beer and spirit brands. Last year he even launched his own label of wine . And there’s one booze in particular with which he’s most commonly associated. It all stems back to his first smash hit single: “Gin And Juice” from his 4x platinum debut album, Doggystyle. So it was hardly a surprise late last year when Snoop announced the arrival of his very own line of the liquid: Indoggo . The real question is what took him so long. Turns out, he was just waiting for the proper partnership to emerge. He found just that with Keenan Towns and Marc Weisberg, founders of Trusted Spirits. In a world suddenly spilling … [Read more...] about Snoop Dogg Raps About His New Gin Brand In An Exclusive Interview

Share to Twitter Share to Linkedin With a steady supply of multi-million dollar properties dotted across a varied topography, Los Angeles is home to some of the most affluent neighborhoods in the country, many of which have become household names. Nowhere are these neighborhoods more clustered than on the city’s Westside. MORE FROM FORBES Exploring Weston, Massachusetts: The Quaint Home Of America's Billionaires By Spencer Elliott Comprising more than 20 Los Angeles neighborhoods, the sprawling western region also encompasses the cities of Beverly Hills, Culver City, Malibu, Santa Monica and West Hollywood. While Malibu, Beverly Hills and Santa Monica are home to many of L.A. County’s most expensive neighborhoods, you’ll also find some of West Los Angeles proper’s wealthy enclaves near the top of the list. Though many of these areas are in proximity or even abutting one another, variations in landscape and vibe make for differing … [Read more...] about These Are The Most Expensive Neighborhoods On L.A.’s Westside

Share to Twitter Share to Linkedin Over the years, we have been reporting that today’s Hispanic consumers are looking more than ever to connect with their heritage, seeking authentic Hispanic cultural stories. This creates a significant opportunity where creators and producers partner with brands to evolve the marketplace, moving from a content strategy that still relies on important assets from Mexico and Latin America to one that prioritizes ideas that are native to the U.S. Hispanic consumer, mainly representing their life between their Hispanic and Anglo cultures. Back in 2008, we at alma were pioneers in identifying this trend and called this group Fusionistas, consumers that fusion both cultures living as 100% Hispanics and 100% Americans, without feeling the need to trade off any aspect of their lives. Recently a new deal related to Hispanic content creation was announced, uniting two major industry players, NGL, co-founded by actor and activist … [Read more...] about NGL and mitú, Unite To Create A New Hispanic Media and Entertainment Powerhouse

If you’ve spent any time on TikTok lately, you may have noticed a sudden obsession with color—or rather the absence of it. advertisement advertisement “There’s been a disappearance of color variety everywhere in the world,” one user says . “Now I’m insecure about liking neutrals,” another comments. It all stems from a 2020 blog post that claims color has been disappearing from the world. The researchers behind the post used computer vision to analyze the color pixels in 7,000 photographs of objects and how the color of these objects has evolved from the 1800s to 2020. These were sampled from five British museums and split across 21 categories, from electronics and lighting to household appliances. The team concluded that over the past 200-plus years, browns and yellows—once dominant hues—have declined in favor of dark charcoal gray. advertisement Fast Company contacted the data scientist who authored the blog, she said she … [Read more...] about How gray became the king of color