One of the oldest ventures in the car rental business, KTC India is 75-years-old and was set up in pre-independence Karachi. Owned by Delhi-based Gurudev Ahluwalia, whose father bought the business in 1943 and moved it to Delhi after independence, even the stalwarts of India’s political landscaped leased cars from KTC during the time the Constitution was being written, to travel from their homes to the Parliament. Since then, the company has rented cars out to global politicians and heads of state on a visit to India, down to the recent US President Donald Trump’s visit to India. … [Read more...] about Don’t have enough dosh to spend on a Prada gown, Gucci bag or a Rolls Royce? Just rent it!
Luxury home insurance
Can we pool ad budgets? It is possible to find a non-competing entity with which we may share a theme. A nutrition or diabetics centre and a health club can split the cost of a campaign, focussed on slimming excess fat or getting in shape for happier life. Or, a cosmetic dentist and plastic surgeon can combine their resources for a “look your best” campaign. A cosmetics manufacturer can tie up with a dietician and a fitness centre for an anti-ageing campaign. A plumbing supplier and landscaper can mount a radio campaign encouraging drought victims to conserve water by replacing thirsty fixtures and greenery. By sharing a 100 sq cm advertisement instead of putting two separate 50 sq cm ads, both advertisers will enjoy better visibility for less. … [Read more...] about Want more from marketing? Collaborate to stretch your budgets
North Madison or NoMad, the neighborhood above Madison Square Park where the Madison House is situated, is a former commercial district that has in recent years become home to glass-walled condo buildings and glitzy rooftop bars. The Madison House holds the title for being NoMad’s tallest residence, though among luxury buildings its amenities are pretty standard fair. They include a spa and fitness center, a residents-only club, and a wood-paneled wet bar, all illuminated with the honey glow of soft lighting. But what sets the Madison House apart from its peers is that it now offers new condo buyers a one-year subscription to Sollis Health, a members-only primary care and emergency medical facility. … [Read more...] about The hottest new amenity for the rich? On-demand doctors and COVID-19 tests