Low cost marketing strategies

Conny Braams from Unilever; Dara Treseder from Peloton; Forbes CMO Hall of Famer Antonio Lucio; and Frank Cooper III from Visa. Illustration by Alexander Wells for Forbes. Recognizing the 50 Most Influential CMOs in the World By Seth Matlins , Managing Director, Forbes CMO Network Additional reporting by Diane Brady , Emmy Lucas , Olivia Peluso , Lauren Debter , Isabel Lord , Katherine Dunn T wo hundred years before it was first used as a verb, “influence” was a noun denoting the stars’ ability to affect human lives and destinies. Today, we consider “influence” less astrologically and more practically, focusing on the chief marketers who wield it to shape the character and destinies of the brands and businesses they help steward. The link between marketing and influence has always been inextricable. After all, a chief marketer’s job is about nothing more than it is the influencing of attitudes and behaviors in … [Read more...] about The Forbes World’s Most Influential CMOs List: 2022

Yatish Rajawat – What was your objective in writing the book and what do you think is its impact? Harish Mehta - I’ll go back to say, 3 years, when I was reading books of RBI governors, IAS officers, politicians, etc. I have been involved with NASSCOM from the beginning and have seen how NASSCOM and the IT industry have evolved and how India has changed, I’m very proud of what everyone has done in this process. However, I didn’t see any of those books giving any credit to our industry - NASSCOM is not even listed anywhere, leave alone its contribution. There is an African proverb you may remember or know, “If lions had historians the tales of hunting would be different.” So that drove me to write the book about the story of how the IT industry changed. Like Dr. Sumant Rao Bhosre used to say, 1000 years of the downward spiral of India was arrested by the IT industry of India. NASSCOM was the sutradhar driving it. So that is what I used as a theme in my book. We have put our … [Read more...] about Policy Talk | Startups need to define their vision as an industry

Representative Image Dollar-rupee onshore forward premiums have seen a steady fall of late and the market has seen heightened volatility. The one-year onshore forward premium narrowed to 220 paise on June 22, its lowest level since December 2011. Currently, the one-year premium is at 244 paise compared to 356 paise at the start of this year. In the last two weeks, this has dropped by as much as 60 paise. Assessing the impact of falling forward premiums on the outlook for the rupee is important, especially against the backdrop of persistent foreign outflows, a widening trade deficit and soaring price pressures. The rupee closed at a record low of 78.3862 on June 22 and is down over 5 percent against the dollar so far this year. Also read: RBI present in forex market, will not allow jerky moves in rupee, says Deputy Governor Patra First, what are forward points? Close The forward point is the interest rate differential between two countries. These … [Read more...] about Explained | Why are dollar-rupee onshore forward premiums falling? Five key questions answered

In a devastating blow, the U.S. Supreme Court has overturned Roe v. Wade, stripping Americans of their constitutional right to seek an abortion and effectively banning the procedure in 26 states. The economic impacts of this decision will no doubt be astounding. advertisement advertisement For many people, particularly workers in low-wage jobs and people of color, access to safe and reliable reproductive healthcare can mean the difference between economic insecurity and economic advancement . Women who don’t have access to abortion care are three times more likely to leave the workforce and nearly four times more likely to have a household income below the federal poverty line. Furthermore, Black and Latinx people will be disproportionately impacted by Roe being overturned, further compounding economic inequities. In states like Louisiana, Mississippi, and Texas, which already limit abortion access, the majority of those receiving abortions … [Read more...] about Companies now need to take action to protect employee abortion rights. Here’s how

Share to Twitter Share to Linkedin If you’ve pumped gas, bought groceries, traveled or dined out in recent months, you don’t need me to tell you that inflation is having a significant impact on your purchasing power. While many of today’s workers have never seen inflation this high during their lifetimes, most people in or nearing retirement age remember it well. In fact, I was just beginning my career as a wealth advisor the last time we experienced rates this high. Yet, the current rate of 8.3% pales in comparison to the rates we saw in the late 1970s and early 1980s. By 1980, inflation had topped 14%, and unemployment was over 7.5%, based on historical data from the Federal Reserve (Fed). While most economists do not expect broad inflation measures to reach double-digits, the current environment has been challenging for many individuals and families trying to find creative ways to make their budgets stretch further. Because the forces behind inflation are … [Read more...] about Debunking 6 Inflation Myths