Following viewers’ complaints of increasing duration and distracting format of ads, the Telecom Regulatory Authority of India (TRAI) has dusted the rule book and reminded the broadcasters of the 12-minute ad cap introduced in 2012, a rule observed more in the breach than in compliance. It even triggered a legal battle and the next hearing in the case is in September. … [Read more...] about Explained | What is the 12-minute ad cap that TRAI is asking TV channels to follow?
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— Jawahar ஜவஹர் (@jawaharsingh) April 6, 2019Apart from the critics of such ads, like most political conversations on social media, there were some voices who also supported the advertisement.So if some schemes which benefit the common man, generally help in the progress of nation are highlighted, what’s wrong? Appreciate he has started these schemes and is spreading awareness. It’s helping the common man, the nation. Would you prefer spreading Pappus lies instead? … [Read more...] about Twitter infuriated as popular Hindi TV serial hails BJP govt schemes with no disclaimer
Things are more difficult for bigger projects. “Studios check if a director has a line producer. If the director is in touch with a line producer, studios transfer money to the director's account and the director gives the money to the line producer. Money is not transferred to line producers directly. Due to this process, studios have no visibility of their investments. They don't know where and how their money is being spent,” he said. … [Read more...] about Filmboard can show you how to stick to your budget while making ad, short films
New York Times and launches on Thursday, September 10, in 27 countries across TV, radio, and billboards. The primary ad is a 90-second paean to the journey you go on every time you hit play. Narrated by Ava DuVernay, it begins, like everything on Netflix, with a black screen and a red progress bar starting to move. As the bar moves through scenes from such shows and movies as The Queen, Sex Education, Orange Is the New Black, and DuVernay’s own When They See Us, the star director and producer talks about what these stories teach us about the world and ourselves. … [Read more...] about Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
Vaccine development is a long, complex process. Unlike drugs that are given to people with a diseased, vaccines are given to healthy people and also vulnerable sections such as children, pregnant women and the elderly. So rigorous tests are compulsory. History says that the fastest time it took to develop a vaccine is five years, but it usually takes double or sometimes triple that time. … [Read more...] about A suitable film festival in Toronto