Look like a celebrity

But be warned: Hart is no Susan Bennett, the voice-over artist behind Apple’s Siri. Where Bennett’s calm, cool voice can ease the anxiety induced by one too many wrong turns, Hart’s panicked voice admonishing you to avoid that upcoming deer might be the opposite of relaxing. It’s likely Waze will introduce more celebrity narrators timed to specific promotions–Hart, for example, is promoting his upcoming film, Ride Along, which is out in January. Should Morgan Freeman’s honeyed tones ever come to Waze, we’re pretty sure we’ll get lost on purpose. … [Read more...] about Celebrities Give Waze Users Driving Directions

A frientor is a knowledgeable friend that you can call upon for advice on a specific situation. And when you have a question or need help with a project, you know you can turn to them. It’s a more reciprocal dynamic than the traditional mentor-mentee relationship, and the best part is, there’s no limit to the number of frientors you can cultivate over a lifetime. … [Read more...] about Looking for a mentor? Find yourself a “frientor”: a friend-mentor

The recent credit events in the debt markets have resulted in the widening of credit spreads. In 2019, the average month-end spread between 3 years AA rated papers and 3- year G-sec was ~169 bps compared to a 5-year average of ~137bps. … [Read more...] about Right time to look at credit risk funds: Shobhit Mehrotra, HDFC MF

What you’ll notice first is that Just has been moved from a subtle script to a, frankly, more generic sans serif wordmark that ends in a period, “Just.”–the largest component of the design. It’s an atypical move in the field of food branding, which would generally shrink the greater brand name like “Kraft” while supersizing the franchise “Macaroni and Cheese.” That’s because the power of these major sub brands of a company like Kraft, including Oreo, Maxwell House, and Cadbury, aggregate to something far more recognizable than Kraft alone. … [Read more...] about Artisanal Branding Grows Up

“When adding new members to your team, taking on new clients, or even starting a new project, specify how and when you like to be communicated with, and ask your colleagues and clients their preferences as well. Get specific about your channels, style, and availability.” … [Read more...] about 5 easy ways to take control of your email