Following viewers’ complaints of increasing duration and distracting format of ads, the Telecom Regulatory Authority of India (TRAI) has dusted the rule book and reminded the broadcasters of the 12-minute ad cap introduced in 2012, a rule observed more in the breach than in compliance. It even triggered a legal battle and the next hearing in the case is in September. … [Read more...] about Explained | What is the 12-minute ad cap that TRAI is asking TV channels to follow?
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— Jawahar ஜவஹர் (@jawaharsingh) April 6, 2019Apart from the critics of such ads, like most political conversations on social media, there were some voices who also supported the advertisement.So if some schemes which benefit the common man, generally help in the progress of nation are highlighted, what’s wrong? Appreciate he has started these schemes and is spreading awareness. It’s helping the common man, the nation. Would you prefer spreading Pappus lies instead? … [Read more...] about Twitter infuriated as popular Hindi TV serial hails BJP govt schemes with no disclaimer
It has not gone unnoticed by John Lewis that 2016 has been, as it said in a statement, “quite a year,” so the retailer took a deliberately less emotional tone this year, and just hopes the ad will “make people smile.” Although reception has been mixed so far (what ad could ever meet the expectation to which this one is subjected every year?) it is certainly raising smiles for lots of people, and a Buster the Boxer Snapchat lens will no doubt be fun too. … [Read more...] about Let The John Lewis Christmas Ad Lift Your Spirits For A Moment Or Two
Things are more difficult for bigger projects. “Studios check if a director has a line producer. If the director is in touch with a line producer, studios transfer money to the director's account and the director gives the money to the line producer. Money is not transferred to line producers directly. Due to this process, studios have no visibility of their investments. They don't know where and how their money is being spent,” he said. … [Read more...] about Filmboard can show you how to stick to your budget while making ad, short films
TMB had in 2007 transferred 46,862 shares to overseas investors Swiss Re Investors, Cuna Group, FI Investments and GHI without permission from the Reserve Bank of India (RBI); and some of these share were then transferred to Standard Chartered affiliate Sub-Continental Equities in April 2008 – again without RBI permission, the order said. … [Read more...] about Standard Chartered fined Rs 100 crore for violating forex rules during Tamilnad Mercantile Bank takeover bid