The revival of toys from childhoods gone by is fairly common practice among marketers. Trading heavily on nostalgia, reboots seem to crop up once a toy’s original target reaches parenthood. The wistful “remember whens” get translated to gifts under the tree and a new generation has a largely similar experience with that toy that their parents did. Lego did it. Star Wars did it. Teenage Mutant Ninja Turtles did it. This year, Furby accelerated that generational bump and has become an it toy 14 years after it first appeared. advertisement advertisement And for Furby–that chattery little owly-hamstery animatronic creature–the return to market may have more than mere fond memories going for it. One of the earlier interactive toys, introduced in 1998, Furby’s latest incarnation benefits heavily from the last decade’s technical advances. The original Furby, which sold over 40 million pieces in its first three years of production, came out … [Read more...] about How Furby Became A Hot Toy Again
Photo by Benjamin Lowy There are many extraordinary women in our world, and too few of them get their due. But that’s not why this issue’s cover story is devoted to what we call “The League of Extraordinary Women.” advertisement When it became apparent to us that there was an unnamed but growing ad hoc alliance of women executives, activists, and philanthropists working to remake global society, we quickly concluded that this effort needed to be brought out from the shadows. Too often, media attention goes only to bad-news stories. Too often, intractable problems are ignored or left to others to figure out. Here was a grassroots movement, decades in the making, that was coalescing into significant positive impact. As senior writer Ellen McGirt explains, data from around the globe now show clearly that the best way to raise up a community–to accelerate economic development and health improvements and education–is to support and assist the … [Read more...] about Meet The League Of Extraordinary Women
Barbie makes a bid for the White House this year and the presidential hopeful has a new look created by fashion designer Chris Benz (one of Michelle Obama’s favorites). But does the latest incarnation of Mattel’s “I Can Be . . .” Barbie series translate to girl power? Benz and Jessica Valenti, founder of the blog Feministing, offer two sides of the story. advertisement BENZ: “Her hair and jewelry aren’t outrageous. It strikes the right balance between fashion forward and confident.” “Women in politics are judged by their looks, and this says they need to look a certain way.” BENZ: “Pink is a part of the Barbie identity, but this is modern.” “This sends the message that being docile and cute are the only acceptable female powers.” BENZ: “I designed this print with the First Lady in mind.” “Michelle Obama is amazing. But if you’re modeling a presidential Barbie off of the First … [Read more...] about Barbie’s New Presidential Look Is Fashion-Forward, But Does She Represent The Modern Feminist?