Strike a balance between bringing in new talent that fits your creative culture and new talent that will take it in new directions A breadth of different kinds of production activity is an important way to encourage and develop both talent and new ideas, Sproxton believes: “Though some people naturally lean towards a particular type of production–ads because they are quick turnaround, or feature films because they’re not–we are trying to mash things up, encouraging more people to jump between different production types.” … [Read more...] about How To Grow While Staying Insanely Creative, The Aardman Way