Sara Lee had a choice. The brand could somehow try to harness the power of “WRECK ME DADDY,” or it could realize that any attempt to capitalize on a hilariously raunchy SNL sketch would merely confirm that sketch’s point of mocking the social thirstiness of most brands. advertisement advertisement The sketch, starring Harry Styles, along with SNL cast members Cecily Strong and Bowen Yang, is a look inside what might happen if a social media manager started accidentally posting personal comments with the company account. Where on earth could they have got that idea? Could’ve been the McDonald’s (now deleted, natch) tweet about President Trump that read, “@realDonaldTrump You are actually a disgusting excuse of a President and we would love to have @BarackObama back, also you have tiny hands.” Or maybe this infamous 2011 Chrysler tweet: “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to … [Read more...] about Sara Lee’s spicy, unofficial SNL cameo is exactly what most brands want
In 2007, Google announced it was taking on a project that could be considered ambitious even by the search engine giant’s standards: the Renewable Energy Cheaper than Coal initiative (REC), which was designed to bring down the cost of renewable energy through strategic investments and research. Last week, Google announced that the initiative is shutting down because “other institutions are better positioned than Google to take this research to the next level.” Here’s what Google has to show for its four years of energy research: advertisement advertisement A Geothermal Map Of The U.S. This three-year project yielded the first geothermal map of the U.S., which projects that the country has the potential to generate 2,980,295 megawatts of geothermal energy, or 10 times the installed capacity of coal, using advanced technology like Enhanced Geothermal Systems. The map could prove invaluable to geothermal companies deciding where to drill next. The … [Read more...] about Google’s Renewable Energy Initiative Is Dead
The closest thing we have to modern-day alchemy may be the work of Kosaka Smelting and Refining, the Japanese firm that harvests gold and other valuable metals from old electronics. From used mobile telephones, Kosaka, a unit of the metals-and-mining company Dowa Holdings, can extract gold, copper, silver, antimony, and other minerals, including the rare earths necessary for myriad high-tech devices. One cell phone can yield up to 20 milligrams of gold; that may seem minuscule, but consider this: A ton of phones can provide 20 times more gold than a ton of gold ore. The company’s recycling process is based on methods long used by Dowa to get metals from raw ore. Disused, dismantled electronics are heated to 1,300 degrees Celsius, at which point 19 different metals (so far) can be extracted. It’s working on ways to harvest more. One target: neodymium, a rare-earth essential for magnets used in everything from microphones to wind turbines. Kosaka’s eco-friendly … [Read more...] about 14_Kosaka Smelting and Refining
Manas ChakravartyEconomists Ajit Karnik, Mala Lalvani and Manali Phatak have recently published a paper in the Economic and Political Weekly, titled ‘Determinants of Electoral Outcomes’. The authors analyse constituency-level data from the last ten parliamentary elections, focusing on constituencies where the incumbent has won the previous election by narrow margins.What are the findings? The researchers find that, for elections held after 1998, there is a strong disadvantage for incumbents. However, the trend is not uniform across states. In states where the share of the rural population is higher than average, there is strong anti-incumbency sentiment. The same goes for states that are poorer than average.Close The authors have divided states into two groups---poor, rural, less-well-educated, where there is a strong incumbency disadvantage and rich-urban-educated, where there is no discernible incumbency effect. In the former grouping are Assam, Bihar, Chhattisgarh, … [Read more...] about Comment | How much does anti-incumbency sentiment matter in Indian elections?
Every Costco-level oenophile knows that wine is not just fermented grape juice. It’s a way to taste the terroir of the vineyard–the soil, rain, sun, breeze, and more. Most wine labels overlook this, focusing on a simple text logo accompanied by a short description about blackberry notes and counties in California. But a new vineyard called Brute, spotted by Prosthetic Knowledge, makes its weather the forefront of the brand. At the vineyard, in Hamburg, Germany, sensors collect data on wind, rain, and temperature. That’s turned into a real-time data visualization developed by branding firm Landor and creative director Patrik Huebner. It lives online, as a fairly standard, pointillist information cloud. Each bottle also has a paper wrapping that depicts the visualization–the season of weather that led to the wine’s harvest. The bottle literally advertises the conditions in which the vines and grapes were grown. You probably can’t … [Read more...] about This clever bottle visualizes the terroir of the wine within