advertisement advertisement advertisement Imagine it’s 8th-grade homeroom: the bell rings, and you take your seat. Written on the board is the following: advertisement advertisement X + Y + Z = $ The teacher walks in and announces that solving this equation is your assignment. Teen angst–even more than usual–ensues. That’s because this equation can’t be solved. Why? Because there’s no constant. The above equation is one that marketers encounter each day. But instead of cardigan clad teachers, these professionals answer to hardened CMOs and investors who aren’t in a position to gently walk them through it. Brands need to grow, and this equation must be solved–now! Enter The Innovation Equation There are three factors– X , Y , and Z –to account for in order to drive brand innovation. They aren’t easy to obtain, but they certainly are simple. And it all starts with assigning a constant. To form a true strategic … [Read more...] about If You Can Solve This Equation, You’re Ready To Build Your Brand