But now there’s a new problem. According to a massive new study conducted by McKinsey, just about nobody knows what a chief design officer is actually supposed to do. McKinsey analyzed 1,700 companies and conducted interviews with 200 senior design leaders and 100 CEOs. The key discovery? A few companies have empowered design leaders in the C-suite (and previous research shows that design-led companies have 32% more revenue than other companies). But at most companies, heads of design are ineffectively, and confusingly, integrated into executive teams. … [Read more...] about McKinsey study of 1,700 companies reveals CEOs don’t understand design leadership at all
