Share to Twitter Share to Linkedin Every week, on his The Soul & Science Podcast , Jason Harris talks with great marketing minds. I was struck by this interview on the subject of keeping the brand fresh: “If you’re standing still, you’re moving backward," said Chris Davis, chief marketing officer of New Balance on the podcast. “Would you take kindly to being called complacent? I know I wouldn't. By not thinking ahead, you could be missing out on big opportunities. Seeking out innovation as you look into the future is crucial. Avoid getting too comfortable in your strategy so that you don’t go stagnant.” No matter how well your marketing is doing, it pays to avoid going stagnant. Steve John, CEO of Monterey Peninsula Foundation, host of the AT&T Pebble Beach Pro-Am, is committed to building on the rich tradition established by classic crooner Bing Crosby and his celebrity friends. He and board chairman Clint Eastwood are definitely not … [Read more...] about Build Your Brand Like New Balance And Pebble Beach Pro-Am
Share to Twitter Share to Linkedin Do your customers trust you? Are you sure? According to PwC’s 2022 Consumer Intelligence Series Survey on Trust , 87% of executives think customers highly trust their companies, but only about 30% of customers do. That’s a 57% gap! The PwC survey also found 71% of consumers say they’re unlikely to buy if a company loses their trust, and 71% of employees say they’re likely to leave if they lose trust. The lack of trust can result in huge problems. Deloitte reports that of more than 260 C-suite executives surveyed, 61% claimed their organizations would work to improve trust with customers and employees. However, just 19% have a leader in the C-suite to oversee the effort, and less than 14% have a way to track trust. Ashley Reichheld, principal and trust leader at Deloitte Consulting LLP, says, “Building trust is among the most powerful ways brands can earn loyalty, drive differentiation and create competitive … [Read more...] about Is There A Chief Trust Officer In Your Company’s Future?
Share to Twitter Share to Linkedin As healthcare systems face increasing societal scrutiny and criticism, restoring trust is critical to improving public health. According to a study , if mistrust goes unchecked, it can erode physician-patient relationships and effectuate poorer patient outcomes and prevalent burnout among doctors. Healthcare leaders have taken steps to address this issue. For example, many organizations now utilize customer experience metrics to measure the quality and trustworthiness of their services. But has it made a difference? The 2022 Edelman Trust Barometer concluded that public trust in healthcare systems is, in fact, declining. This is problematic for a variety of reasons. First, patients may be less likely to seek medical help if they distrust the system. Second, physicians may be discouraged from providing care due to negative public opinion. Disparities in how healthcare systems treated different races, genders, and … [Read more...] about Leaders Are Restoring Trust In Healthcare—But How?