HONG KONG/HANOI: TikTok has been conducting tests so users can play games on its video-sharing app in Vietnam, part of plans for a major push into gaming, four people familiar with the matter said. Featuring games on its platform would boost advertising revenue as well as the amount of time users spend on the app – one of the world's most popular with more than 1 billion monthly active users. Boasting a tech-savvy population with 70% of its citizens under the age of 35, Vietnam is an attractive market for social media platforms such as TikTok, Meta Platforms Inc’s Facebook and Alphabet Inc’s YouTube and Google. TikTok, which is owned by China's ByteDance, also plans to roll out gaming more widely in South-East Asia, the people said. That move could come as early as the third quarter, said two of them. The sources declined to be identified as the information has yet to be publicly disclosed. A TikTok representative said the company has tested bringing HTML5 games, a common … [Read more...] about TikTok plans big push into gaming, conducting tests in Vietnam, sources say
Lawmakers take aim at chinese tech firms
10-year-old girl died doing a TikTok choking ‘challenge’. Her mother is suing the video platform
Nylah Anderson liked to dance along to TikTok and share the platform's short videos. Then, in early December, TikTok's "Blackout Challenge," which dared people to choke themselves until they almost passed out, allegedly caught 10-year-old Nylah's attention in her personalised TikTok feed. Nylah hung her mother's purse by strapping it to a hanger in the closet of her Chester home. She placed her head between the bag and the shoulder strap, putting pressure on her neck, according to court documents. The girl passed out before she could free herself and by the time her mother found her, Nylah was unconscious. The girl died five days later in a children's hospital. Nylah's mother, Tawainna Anderson, sued TikTok and its parent company, ByteDance Inc, in federal court in Philadelphia late last week, accusing the social media platform of being a "dangerously defective" product whose algorithm fed the viral challenge to her daughter's "For You Page," leading to Nylah's death. TikTok's … [Read more...] about 10-year-old girl died doing a TikTok choking ‘challenge’. Her mother is suing the video platform
Recruitment Alone Isn’t Going To Bridge Marketing’s Digital Skills Gap
Share to Twitter Share to Linkedin Co-founder and CEO of Adverity . Companies have stared bleakly into the digital skills void for some time, with data chasms looking especially vast. In 2015, it was estimated there would only be enough data scientists to meet half of the global demand within a few years. By 2019, 90% of executives in all sectors were facing gaps, and 43% cited data analytics as their biggest skills problem. According to the latest studies, almost 7 in 10 firms worldwide are struggling to fill vacancies—the highest rate in 15 years. While ongoing challenges run across industries and departments, issues are most concerning in teams where shrewd data use is essential to drive important, far-reaching decisions. Of course, we’re talking about marketing; however, the choices marketers make have an enormous influence on the ultimate success of any company. So, given recent findings that marketer data proficiency is low , such … [Read more...] about Recruitment Alone Isn’t Going To Bridge Marketing’s Digital Skills Gap