Soda sales are down. Diet soda sales are down. Major athletes are choosing to endorse milk and water, instead of taking an easy soda paycheck. Someone in Coca-Cola headquarters seemingly thinks they have a salve for soda’s downfall in a new typeface called TCCC Unity, which “encapsulates elements from Coca-Cola’s past and its American Modernist heritage.” Because when you think “American modernist,” you think Georgia O’Keeffe, Paul Strand, and a polar bear sipping on a Coca-Cola. advertisement TCCC stands for “The Coca-Cola Company” and “unity” stands for, I guess, the idea that this one font can unify much of Coca-Cola’s messaging, but also hints at Coca-Cola’s long-standing advertising narrative: That fizzy corn syrup has the power of unifying the world. Coke is far from alone in focusing on typography as a way to undergird a renewed marketing push. As It’s Nice … [Read more...] about Coke’s New Font Is Design At Its Worst
For a company like Airbnb whose growth hasn’t depended on traditional marketing, its products are its brand. A Super Bowl commercial isn’t as important in spreading the word about Airbnb as the website people see when they first hear about the company or the app they use once they’re a customer. And yet today, apps and websites are more and more similar: Patterns are what makes the modern web usable. That means if you’re Airbnb and your products are now your marketing, and your products have to adhere to the mores of modern web design, there are fewer ways than ever before to set yourself apart. advertisement advertisement In this new world, fonts have to carry a greater burden. They have to tell your brand story, in ways that scale up to the size of a massive billboard. And, at the same time, they have to work as a label on a tiny UI button. Two years ago, Airbnb embarked on a quest to solve that challenge with its type design partner, the legendary … [Read more...] about Exclusive: Airbnb’s new font holds the secret to design’s future
If you’re one of the 250 million people who has ever used Shazam, the app that first gained popularity for helping you name that tune, you may have also used it in the past year while watching television to unlock extra info about your favorite stars and athletes at live events such as the Grammys, the Super Bowl, and the London Olympics. Now, the company wants you to Shazam any TV show you’re watching at any time. advertisement advertisement Starting today, Shazam for TV will support more than 160 channels in the U.S. to 80 million viewers. Whether on cable, satellite, or broadcast over-the-air, you can Shazam any of your favorite live shows (save for local programming) by opening up the app on your smartphone or tablet and hovering it at your TV screen. (You can also Shazam shows you’ve DVRd for up to a week.) That will pull up an index of additional show details, which might include the latest celebrity gossip and trivia for a late-night drama, or the … [Read more...] about Shazam Already Helps You Discover Music, Now It Wants To Help You Discover TV Advertising
Sounak MitraZee Entertainment Enterprises wants to become India’s Netflix. Twenty six years after the launch of Zee TV, one of India’s earliest private sector television channels, media baron Subhash Chandra wants Zee to transform itself into a global media technology firm. Last week, Zee Entertainment Enterprises said it will divest 50 percent of promoter Essel Group's equity in the company to a global strategic partner.Becoming a global player in the media industry will not happen overnight. Chandra probably realises that he can't do it alone. Zee needs a technology backbone and distribution clout worldwide. That, naturally, can't happen through television as a medium. Globally, cable and satellite companies have been suffering for many years. It is Netflix, an over-the-top (OTT) video content platform, which has redefined the rules of the game by reaching 137 million subscribers across 190 countries through the internet, anytime, on any screen.Close The … [Read more...] about Opinion | For Zee to become India’s Netflix, promoters must learn to share control
We know that the world’s poor feel the effects of climate change most acutely, but it turns out there is an even more vulnerable subset to that population: women. advertisement advertisement “Women and men do not experience climate change in the same way,” says Lorena Aguilar, senior advisor in the global gender office of IUCN, an international development NGO. Aguilar is one of a relatively small group of NGO leaders and diplomats that are advocating for greater inclusion of women at all levels of climate change work, and were pushing for gender equality and human rights mandates to be embedded in the final Paris agreement–ultimately to no avail. The UNFCCC designated December 8 as “gender day” at the conference, with a series of talks organized and reports released to help highlight work on the issue, but those involved in the negotiations say the final agreement fell well short of any meaningful commitment to address climate … [Read more...] about Are Women The Key To Solving Climate Change?