If Steve Jobs’s life were staged as an opera, it would be a tragedy in three acts. And the titles would go something like this: Act I–The Founding of Apple Computer and the Invention of the PC Industry; Act II–The Wilderness Years; and Act III–A Triumphant Return and Tragic Demise. advertisement advertisement The first act would be a piquant comedy about the brashness of genius and the audacity of youth, abruptly turning ominous when our young hero is cast out of his own kingdom. The closing act would plumb the profound irony of a balding and domesticated high-tech rock star coming back to transform Apple far beyond even his own lofty expectations, only to fall mortally ill and then slowly, excruciatingly wither away, even as his original creation miraculously bulks up into the biggest digital dynamo of them all. Both acts are picaresque tales that end with asurge of deep pathos worthy of Shakespeare. But that second act–The Wilderness … [Read more...] about The Lost Steve Jobs Tapes
Langdon winner upon opening the black box
Flipkart listing ‘accidentally’ leaks Realme Buds Air price before official launch on December 17
Realme has confirmed the launch of Realme XT 730G aka Realme X2 on December 17. Alongside the midrange smartphone, Realme would also unveil its first-ever truly wireless earbuds called the Realme Buds Air.Realme has already revealed the first look of the Realme Buds Air, which seems to be heavily-inspired by the Apple AirPods. While the company has teased many features of the Realme Buds Air, the price hasn’t officially been revealed as yet. However, it seems like Flipkart may have accidentally revealed the price of Realme Buds Air before the official launch.MySmartPrice managed to take a screenshot of the Realme Buds Air Flipkart listing before it was deleted. According to the listing, Realme Buds Air in Black colour option would be priced at Rs 4,999. The listing also confirms that the Realme Buds Air box would come packed with a USB Type-C cable for charging the case.Close Realme has set up a microsite that reveals some Realme Buds Air features. The truly wireless earbuds … [Read more...] about Flipkart listing ‘accidentally’ leaks Realme Buds Air price before official launch on December 17
6 Ideas To Transform The Bay Area And Stall The Climate Apocalypse
Unfortunately, it usually takes a natural disaster to remind cities how vulnerable they are–and how urgent long-range resiliency planning is. The San Francisco Bay Area, however, isn’t waiting for the next big one. This year the Rockefeller Foundation announced a $4.6 million grant to jump-start the Resilient by Design competition, the West Coast’s answer to the post-Sandy Rebuild by Design program. Now, the proposals are finally live and open for public comment. advertisement advertisement The Bay Area is one of the most scenic, desirable regions in the country, but the very things that make it beautiful also pose the greatest risks to inhabitants. Sea levels in the region will rise an estimated 3.4 feet by 2100. Scientists predict chronic inundation and flooding in areas near the shoreline. Earthquakes shaped the bay’s rolling hillsides and mountains, and the specter of the next “Big One” looms large. The area’s natural … [Read more...] about 6 Ideas To Transform The Bay Area And Stall The Climate Apocalypse
“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
Brands today face herculean challenges. They have to deliver experiences on a laundry list of social media platforms, as well as through traditional media and sales channels. And being everywhere at every moment is not enough. They also have to engage with consumers across a broad cultural, social, and political spectrum. advertisement advertisement When you think about it, there’s only one real solution: Brands have to embrace ambiguity. As the futurist Bruce Sterling put it at SXSW 2018, “Hope is the awareness that what you’re doing makes sense, even when everyone else fails to understand.” This may be a tough sell for companies that elevate measurable outcomes above all else. Over two years ago, I left the strategic design consultancy Frog to join Verizon as the director of strategic initiatives. My goal was to help Verizon provide better value and worthwhile experiences to its customers. But I witnessed firsthand the inherent conflict between the … [Read more...] about “Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
How the exhibit designer behind the Obama Presidential Center captures the attention of children and adults alike
12 award-winning projects, oversaw the creative direction and exhibition design for the National Museum of African American History and Culture (NMAAHC), which opened in 2016 on the National Mall, and today is playing a similar role for the Obama Presidential Center in Chicago. Here, she shares her playbook for capturing—and holding—people’s attention. advertisement Channel emotion Even after working on the NMAAHC for six years, Carpenter still gets emotional when she visits. “I can’t go without crying. It’s extremely meaningful to me, and to this country,” she says. The design for the museum, which starts three levels belowground with exhibits about slavery and transitions into a celebration of African American culture as visitors climb higher, posed a challenge: “How do we navigate this, knowing it’s a pilgrimage for many people?” Carpenter’s answer was to use “dark, deep” colors in the underground … [Read more...] about How the exhibit designer behind the Obama Presidential Center captures the attention of children and adults alike