For decades, the green movement has been chasing the wrong ball. If only we could cultivate so-called “advocates” (pejoratively dubbed “treehuggers”) then we could scale the market for sustainable goods and tip the business paradigm toward more conscious capitalism. advertisement advertisement Wishful thinking. The data couldn’t be clearer: Advocates will never be more than 20% of the consuming public. But that’s okay. There’s a new kid in town, one who cares about style and shopping and status and . . . wait for it . . . doing right by the planet. The discovery in 2013 of a high-velocity segment that BBMG and Globescan have named Aspirational consumers is significant for many reasons, but mainly because they are the largest consumer segment globally (39% of the population representing nearly 2 billion people) and the first to unite materialism, sustainability, and cultural influence. In short, they are the most critical audience to … [Read more...] about 5 Secrets To Engaging Aspirational Consumers
Kshsaa music festival
No more are Salman Khan’s ventures reserved for the Eid holiday. Christmas is his new release haven. However, can his next film Dabangg 3 turn out to be a big success just like his previous Christmas release Tiger Zinda Hai?While the buzz for Dabangg 3 looks strong, only time will tell if the film will make it big at the box office. However, the film’s trailer sends out the signal that probably stardom will overpower content once again for a Salman Khan venture. That is something we saw for his last few offerings such as Bharat, Race 3 and Tubelight.Bharat and Race 3 told us that no matter who the star is, the audience will not come to the theatres if the story on the big screen is compelling. On its home turf, both Race 3 and Bharat turned out to be big disappointments with revenue of Rs 166 crore and Rs 197 crore, respectively, and with a budget of Rs 185 crore and Rs 240 crore, respectively.Close … [Read more...] about Will Dabangg 3’s run-of-the-mill content be another blip in Salman Khan’s career?
Curfew and widespread clashes that left two youths dead today dampened Eid festivities in the Kashmir Valley, which has been witnessing continued protests for last 65 days claiming lives of 78 people.While curfew was imposed in all the 10 districts of the Valley, 55 incidents of clashes were reported during the day between angry mobs and security forces in which several protesters and police personnel were injured.Soon after Eid prayers ended in Bandipora, a group of protesters started hurling stones at security forces who retaliated by firing tear smoke shells.Close "The police used some tear smoke munition in which one person identified as Murtaza Ahmad, a resident of Dachigam, Bandipora got injured. He was shifted to hospital where he succumbed to his injuries," a police spokesman said. related news Indian delegation leaves for Australia for consumer protection project CAB will shred India's soul, time to rise to save country and its democracy: Sonia Gandhi Citizenship … [Read more...] about Subdued Eid in Kashmir as clashes claim two more lives
From a career as director of industrial design at Apple to founder of the San-Francisco-based design studio, Ammunition–designer of Beats by Dr. Dre–Robert Brunner has been at the forefront of innovation. advertisement advertisement While Brunner likes cool-looking objects as much as anyone, his career has taught him that designing and building beautiful things isn’t the secret to success. That, he says, lies in asking one question: “Do you matter?” He argues all types of companies–from designers, manufacturers of products, or service-delivery firms, can benefit by asking these deep soul-searching questions that revolve around the concept of mattering: Are we affecting the lives of others in a positive way? Are we creating positive relationships with people who use the products we’re delivering? Would the world care if we were gone tomorrow? Asking these questions on a regular basis, Brunner says, can help build a guidance system … [Read more...] about Designer Of Beats By Dre On Asking Tough Questions
The Buy One Give One (B1G1) business model has gotten a lot of traction in the last few years. Supporting social causes is key to feel-good experience design, but it also improves the public image of the companies who do it. advertisement Warby Parker is famous for this: Buy a pair of glasses and they distribute funding or glasses to a nonprofit who sell affordable specs in developing countries. Now a new headphones company, LSTN, is trying out a similar business model–but with the gift of sound instead of sight. They’ve completely trumped the 1:1 affordable-glasses model, however, by giving the bulk of their profits to the Starckey Hearing Foundation. It doesn’t stop there. Co-founders Joe Huff and Bridget Hilton take an active role in distributing hearing aids. They go with the foundation to such places as Peru, Uganda, and Kenya, and help locals who lack access to hearing equipment get fitted for hearing aids. By their count, they’ve restored hearing … [Read more...] about LSTN: Like Warby Parker For Fancy Headphones