plant-based version of heme, the same molecule that gives blood its taste. Beyond Meat, like Impossible, has a massive lab where scientists continually tweak the recipes for its products to make them as realistic as possible. The target customers aren’t vegetarians anymore, but meat eaters who are interested in alternatives for health or animal welfare reasons, or because raising meat is a contributor to climate change. “The products are getting better and better, and that’s a factor in going from, ‘My products are for the billion-dollar vegetarian plant-based meat market,’ to, ‘My products are for the $200 billion everybody-who-eats-meat market,” he says. “And you really need to be in the latter category to have a successful fast food introduction.” … [Read more...] about Can plant-based meat grow from a $1 billion industry to a $20 billion industry?
BK his introduced a “50/50 menu,” where customers are randomly served either a plant-based or regular meat patty, CNBC reports. Then they’ll have to guess which one they’re eating. To find out whether they are eating animal or vegetable, customers have to use the Burger King app, enter a guess, and then scan the box for the answer. Presumably this “game” is only for meat eaters, unless there are some nihilistic vegetarians out there willing to play a meaty version of Russian roulette. … [Read more...] about Burger King has fun ‘game’ for customers: Guess if your burger is meat
Over the past two years, plant-based meat sales have grown around 37%, far faster than sales of meat from animals, and the agriculture industry has pushed for laws like the one in Arkansas. All of the laws have faced legal opposition. And the FDA, which prevents companies from labelling food in misleading ways, hasn’t taken any action against plant-based meat companies. “I don’t know that any of the companies have changed their labels,” says Almy. “I think there is, you know, a widespread belief that these laws are unconstitutional and will be struck down by the court.” … [Read more...] about Tofurky is suing Arkansas for the right to call its products plant-based meat
Taco Bell has been the go-to for road-tripping vegetarians for years, but as newcomers elbow their way into the vegetarian feeding frenzy, Taco Bell is reminding the competition that it was here first. Starting today at restaurants nationwide, Taco Bell will unveil a brand-new vegetarian menu, which highlights the vegetarian offerings and reminds non-meat eaters of its “not so new” vegetarian menu, according to a press release. The chain is also adding two actually new vegetarian menu items: a Black Bean Crunchwrap Supreme and a new Black Bean Quesarito. … [Read more...] about Taco Bell’s new vegetarian menu is here to remind you that plants are plant-based too
Get access to India's fastest growing financial subscriptions service Moneycontrol Pro for as little as Rs 599 for first year. Use the code "GETPRO". Moneycontrol Pro offers you all the information you need for wealth creation including actionable investment ideas, independent research and insights & analysis For more information, check out the Moneycontrol website or mobile app. … [Read more...] about CPI inflation may stay elevated in the near term; base effect, direction of food prices will be key