Meet Generation Novel, a growing cross-generational psychographic of digital-first consumers galvanized by the disruptive effects of COVID-19. This emergent and significant customer segment isn’t just digital-centric. It’s also emotionally charged, as pandemic-fueled fear, anxiety, and worry take their toll. With the impact of the novel coronavirus likely to endure, companies must prioritize the study of Gen N. Doing so will help executives understand how consumers’ increased and accelerated use of technology affects their preferences, behaviors, and routines. These insights can guide brand, product, and market strategies to be more timely, relevant, and empathetic at a time when there is no pandemic playbook to follow. … [Read more...] about How COVID-19 created a new kind of consumer in just 90 days
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One of the oldest ventures in the car rental business, KTC India is 75-years-old and was set up in pre-independence Karachi. Owned by Delhi-based Gurudev Ahluwalia, whose father bought the business in 1943 and moved it to Delhi after independence, even the stalwarts of India’s political landscaped leased cars from KTC during the time the Constitution was being written, to travel from their homes to the Parliament. Since then, the company has rented cars out to global politicians and heads of state on a visit to India, down to the recent US President Donald Trump’s visit to India. … [Read more...] about Don’t have enough dosh to spend on a Prada gown, Gucci bag or a Rolls Royce? Just rent it!
The issue of single-use plastics, especially food wrappers, is both a design and a recycling problem, which is why Mallos highlights the need for different types of packaging and better management of this waste, so we can move toward a circular economy. Cleanup efforts are only a band-aid, not a complete solution. … [Read more...] about Food wrappers just passed cigarette butts as the most common beach trash
In photographs provided by sources in New Delhi from an area south of Pangong Tso taken on Monday, around two dozen Chinese troops with assault rifles hanging off their backs can be seen holding long poles with a curved blade. Reuters could not independently verify the photographs. … [Read more...] about Indian and Chinese troops man remote Himalayan outposts just hundreds of metres apart
The comments come amid a nearly year-long scuffle between Uber and California, beginning with the passing of the state’s Assembly Bill 5 last September—which was meant to reform the gig economy by reclassifying independent contractors as employees, thus entitling them to labor rights such as minimum wage, sick leave, and workers’ compensation. Litigation ensued between the state and gig-economy employers Uber and Lyft, over issues including the bill’s constitutionality and companies’ refusal to comply with the law. … [Read more...] about Will Uber shut down in California? CEO Dara Khosrowshahi threatens just that