Today the iPhone celebrates its 10th anniversary as one of the best-selling products of all time. As a communication specialist, I mark the event for a slightly different reason. The launch of the iPhone was accompanied by one of the best business presentations in corporate history. Here are five techniques that Steve Jobs used to make the iPhone launch magical and memorable, tips that you can use in your very next pitch or presentation. 1. The Setup A good story--and nearly every successful Hollywood movie--follows the three-act structure: setup, conflict, and resolution. The setup is key. It introduces the characters and provides the background to move the action forward. In the 2007 iPhone presentation, Jobs built up the narrative before he even mentioned a new product. "This is a day I've been looking forward to for two and a half years," Jobs began. "Every once in a while, a revolutionary product comes along that changes everything ... Apple … [Read more...] about 5 Reasons Why Steve Jobs’s iPhone Keynote Is Still the Best Presentation of All Time
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Recruiting The Best – Transparency Trumps Theatrics
Share to Twitter Share to Linkedin Across all levels and industries, recruiting the best talent remains a challenge in the current market. Tempting new employees while retaining your existing staff and keeping staffing levels high is ever-challenging. At the start of the pandemic, the quick reduction in workforce demand laid bare the fundamentals of the company and employee relationship. The subsequent quick market flip for talent put the power of choice very much at the heart of the employee. With the dynamic of the working environment changing and prospective hires being able to choose when and how they work, companies suddenly had to review every aspect of their business to compete - from mentorship and facetime policies to compensation and benefits - all these softer aspects of work have been turned on their head. Many companies are now trying different tactics to attract new talent with limited success. The most obvious of these are to increase starting … [Read more...] about Recruiting The Best – Transparency Trumps Theatrics
What the Business Cycle is Telling us About a Recession
If you're looking for capitulation in 2022, it's in the bond market. And that tells you that investors' confidence in the global economy is very low. Inside the stock market, it's all about defense. Defensive stocks, which include big healthcare companies and dividend-paying value stocks, have been driving the gains. An index of global defensive stocks put together by Goldman Sachs, which is heavy in healthcare giants, has climbed to more than an 18-month high relative to the MSCI AC World Index. Inside the U.S., the defensive ETF ticker DEF has been outperforming the Spider ETF SPY all last week and all year. For market watchers, this feels a whole lot like a recession trade. While investors in the capital markets are battening the hatches for a recession, money in the private markets is also drying up. The value of venture capital deals in the U.S. dropped more than 25% in the second quarter to just $1 trillion, according to Dealogic . M&A activity in the United States … [Read more...] about What the Business Cycle is Telling us About a Recession
UK to cut Heathrow charges after airline protests
Passengers queue inside the departures terminal of Terminal 2 at Heathrow Airport in London, Britain, June 27, 2022. - A + A LONDON (June 28): London's Heathrow Airport will have to lower landing fees over the next four years after Britain's aviation regulator responded to pressure from airlines over the cost of flying at the hub. Heathrow wanted to double the fee it charges airlines in order to provide a better service to customers while retaining the support of its owners, but the plan drew fury from the likes of British Airways and Virgin Atlantic who said the airport was already among the most expensive in the world. The dispute reflects the pressures in the aviation industry as it recovers from the pandemic, and more broadly the need to limit consumer price rises at a time of soaring inflation while still investing to modernise services. The Civil Aviation Authority (CAA) said on Tuesday that the average maximum price per passenger would fall to £26.31 … [Read more...] about UK to cut Heathrow charges after airline protests
Japan-Malaysia’s MOC to better equip skilled workers for labour market, says envoy
Bloomberg filepix for illustration purpose only - A + A KUALA LUMPUR (June 28): The Memorandum of Cooperation (MoC) signed last month between Malaysia and Japan will see Malaysian workers going to Japan for work and to hone their skills further, so that they can contribute to the local labour market upon their return. Japanese Ambassador to Malaysia Katsuhiko Takahashi said the MoC did not mean that Japan is going to absorb labour from Malaysia. “The basic idea of the programme (MoC) is to make them work in Japan for a specific period of time (around three to five years), among others in the hospitality and agriculture sectors. Usually, after gaining skills, those Malaysians will come back to the local labour market. “This (programme) is not a system to absorb labour forces from Malaysia to Japan, but this is rather a value-added quality and journey where we provide them training and encourage them to come back and serve their own country,” said Takahashi … [Read more...] about Japan-Malaysia’s MOC to better equip skilled workers for labour market, says envoy
I-Bhd strides ahead with confidence following rebound in business
- A + A KUALA LUMPUR (June 28): I-Bhd, the master developer of i-City Golden Triangle which is Malaysia’s No. 1 Technology City, is set to stride forward with confidence as the rebound in its business activities gathers momentum. Signs of renewed optimism and rebound are evident in all its major developments, the company said. "Passenger traffic is back at 2019 levels of 90% at Central i-City shopping mall which is a joint-venture between i-City and Thailand’s largest retail property developer, Central Pattana group. "Following the transition to endemicity, the leisure theme park has returned to profitability and [is] seeing a return to its pre-pandemic foot traffic. "The i-City Convention Centre (iCCC) is experiencing good take-up, especially on pent-up demand, as events and activities could not be held over the last two years," it said in a statement released after the company's annual general meeting (AGM) on Tuesday (June 28). Meanwhile, I-Bhd said Best … [Read more...] about I-Bhd strides ahead with confidence following rebound in business
Chatbots need to evolve to stay relevant in the age of virtual assistants
Our exposure to chatbots is at an all-time high. From customer service to commerce to healthcare, chatbots are the fastest growing brand communication channel , thanks to their ability to handle issue resolution, remove friction in surfacing common information, and enable self-service to relieve human bottlenecks. advertisement advertisement But the growing chatbot landscape shows signs of fracture. In a recent study, over half of consumers who use chatbots cite dissatisfaction due to the frustration caused by “inconsistent answers” across chat and human assistance, while ranking preference of digital service channels like social media, human chat, and even email over chatbots. A finer point still, 60% of consumers would still rather interact with a human than a brand’s chatbot because of the ability to solve more complex and personal problems. The irony is that a chatbot’s premise to exist is to offload human-to-human interactions while … [Read more...] about Chatbots need to evolve to stay relevant in the age of virtual assistants
How ‘new collar workers’ can help companies push past the Great Resignation
The past two years have seen more than a tenth of Americans move from low-paying labor jobs to positions in tech. Dubbed as “new collar workers,” many of these people used recent lockdowns to learn new skills that have helped them find higher salary roles with greater flexibility. This workforce of people from non-conventional backgrounds can bridge the tech talent shortage, but only if companies can adapt their recruitment processes accordingly. advertisement advertisement Players like Google, Apple, and IBM have taken the step of dropping college degree requirements to attract new collar workers, but bringing on board new workers requires more than eliminating formal education requisites. Even before the pandemic, nearly one third of developers considered themselves self-taught, meaning the relevance of the college degree had already slipped. With the tech industry adding 12,300 jobs from February to March this year, … [Read more...] about How ‘new collar workers’ can help companies push past the Great Resignation
Kylie Verzosa stuns in bridal gown: ‘Groom na lang po kulang’
Image: Instagram/@kylieverzosa Kylie Verzosa joked about being in search of a “groom” as she showed herself in the wedding dress she wore at a recently held bridal show. The actress-beauty queen treated fans to a glimpse of her backstage preparations as well as a closer look at her dress, through her Instagram page yesterday, June 27. Verzosa graced the runway donning an embellished mermaid gown by designer Julianne Syjuco. “What a dream. Closed the show for [Julianne Syjuco] for [Marry Me at Marriot],” Verzosa said. “Hot girl summer is getting married. Groom na lang po kulang po, opo (Only the groom is missing, yes).” View this post on Instagram A post shared by Kylie Verzosa (@kylieverzosa) View this post on Instagram A post shared by Kylie Verzosa (@kylieverzosa) Verzosa also showed more snaps from the event while seemingly appreciating the experience of … [Read more...] about Kylie Verzosa stuns in bridal gown: ‘Groom na lang po kulang’
Chiefs subdue Saints, Brees for ninth consecutive win
Patrick Mahomes #15 of the Kansas City Chiefs eludes Carl Granderson #96 of the New Orleans Saints during the fourth quarter in the game at Mercedes-Benz Superdome on December 20, 2020 in New Orleans, Louisiana. Chris Graythen/Getty Images/AFP Patrick Mahomes threw three touchdown passes and the visiting Kansas City Chiefs won their ninth consecutive game by defeating the New Orleans Saints 32-29 on Sunday in the Mercedes-Benz Superdome. Mahomes completed 26 of 47 for 254 yards as the Chiefs improved their NFL-best record to 13-1. Drew Brees returned from a four-game absence due to rib and lung injuries to complete 15 of 34 passes for 234 yards with three touchdowns and an interception as the Saints (10-4) lost their second straight after a nine-game winning streak. The Chiefs led at halftime, but Brees threw a 24-yard touchdown pass to Latavius Murray on the first possession of the third quarter to give the Saints their only lead at 15-14. Mahomes answered on the ensuing … [Read more...] about Chiefs subdue Saints, Brees for ninth consecutive win