The 100 advertisers that spent the most on Facebook in the first half of the year spent $221.4 million from July 1 through July 29, 12 percent less than the $251.4 million spent by the top 100 advertisers a year earlier, according to estimates from the advertising analytics platform Pathmatics. Of those 100, nine companies formally announced a pullback in paid advertising, cutting their spending to $507,500 from $26.2 million. … [Read more...] about More than 1,000 companies boycotted Facebook. Did it work?
This interaction between reputation and expectations has been on display in the sports industry’s response to the Black Lives Matter movement. NASCAR was widely praised for banning Confederate flags from its races, a move that in any other context would be seen as the bare minimum for a modern company. But the sport has been losing fans in recent years and, given their cultural image, the public expects little from NASCAR on issues of race. The NFL, meanwhile, has a much larger and broader fan base and has continued to face criticism even after apologizing for its past handling of players such as Colin Kaepernick kneeling to protest racial injustice. The public’s expectations of the NFL are higher than NASCAR in this area and, as a result, fans have been disappointed even as the football league evolves its stance. … [Read more...] about As companies try to address racism, a generic response is no longer enough
While gun violence and safety PSAs have long existed, the tragedy at Sandy Hook in 2012 marked a distinct starting point for that work to get more frequent, and with an emotional urgency not seen before. As creative, inspiring, and heartbreaking so many of these awareness campaigns have been, the reality remains that there have been 180 school shootings since Sandy Hook. Add to that the tragedies in Vegas and Orlando, among others not at schools, and it’s enough for any sane person to question the effectiveness of any of these gun violence PSAs. But the kids of Parkland changed all that. … [Read more...] about The ad industry wants student ideas to help fight gun violence
Through EcoBuilder, players build their own ecosystems of plants and animals, adding in species of different sizes and deciding who eats whom. Based on those decisions, the species will either survive or go extinct. The game was developed by Jonathan Zheng, a PhD student at Imperial College London’s Department of Electrical and Electronic Engineering, and his co-advisors Dan Goodman, a neuroscientist in the same department, and Samraat Pawar, a biologist within the Department of Life Sciences. … [Read more...] about This mobile game lets you build ecosystems that will help solve real-world ecological problems
She provides similar cathartic energy on her year-old podcast, Celeste & Her Best, which has her and cohost Thomas Campbell interview such stars as Jameela Jamil and Jonathan Van Ness about their lives and careers, as well as the vicissitudes of fame. By bringing celebrity culture down a notch, she’s been able to harness it to new effect. When Australia was ravaged by bushfires last December and January, Barber took to Facebook with an emotional appeal for funds for the overwhelmed New South Wales Rural Fire Service. Within two weeks of her January post, she had raised more than $35 million, thanks in part to the amplification efforts of many of her parody subjects. “Because I do it in a good-natured way,” she says, “I’ve become friends with a lot of people I’ve made fun of, and they asked me how they could help.” … [Read more...] about Comedian Celeste Barber raised $35 million by skewering celebrities’ thirstiest Instagram posts