“Damn the Man!” Ask.com is figuratively shouting at its customers across the pond — the Man being Internet giant and search engine competitor, Google. Ask.com is trying to appear hipper and more anti-corporate than Google in new ads that have started appearing in the UK, reported the Wall Street Journal (Subscription required). advertisement advertisement The ads, produced by Fallon Worldwide (a unit of Publicis Groupe), began appearing in mid-March on subway cars, the Internet, and TV. No newspapers because print isn’t exactly hip nowadays. Ask.com is hoping to steal the tiniest bit of business away from Google, as the search engine giant has managed to crush them in the UK (and everywhere else). Ask.com was used for only 4.3% of Internet searches in the UK in January, according to comScore Networks Inc. Who knew that the search engine formerly known as Ask Jeeves even still existed? Ask’s ads prompt people to join the information revolution … [Read more...] about Ask Google Who’s Stifling the Information Revolution
Joining new company without relieving letter
A good quality pair of basketball shoes endorsed by an NBA player and selling for only $14.98? Virtually unheard of, right? Not thanks to Stephon Marbury, the New York Knicks point guard who launched his line — Starbury — of affordable basketball shoes back in September. His flagship style, “The Starbury One,” was so successful with kids and parents alike that he has released another pair, “The Starbury Two,” this week. Ben Wallace of the Chicago Bulls has joined in endorsing the shoes as well. advertisement advertisement What’s more, the shoes are credible and durable. Growing up in the Coney Island neighborhood of Brooklyn, Marbury’s family wasn’t privileged enough to buy him $100 basketball shoes. So, when he was famous enough to have his own brand, he didn’t want the shoes to be out of anyone’s reach. In lieu of accepting a big endorsement check, Marbury has decided to wear his shoes on the court, which … [Read more...] about Putting The Right Foot Forward
What will replace the fossil-fuel burning car as we know it? Will it be ethanol? Hydrogen? Electricity? Despite the gas-guzzling Hummers, pickup trucks, and SUVs whose four-wheel-drive, offroad capabilities most Americans will never, ever need, there were signs that things are changing at this year’s New York International Auto Show. I met with three different companies and checked out their visions for the future of cars. One was an established German auto maker, another an inventive American startup, and the last, well, they spurred the start of the space tourism industry.760Li, the larger of the 7-series sedans, and, I must say, very luxurious. The hydrogen tank, which is about the size of two of those backyard grill propane tanks stacked end to end, is situated in the trunk right behind the rear passenger seats. It’s made of carbon fiber, and is insulated so well, the BMW rep told me, that if you put a cup of coffee inside it, it’d stay hot for 15 days. The car … [Read more...] about The Cars of Tomorrow
It’s funny how giving gets controversial. Superficially the idea of donating money from a purchase to a charity seems pretty innocuous. And providing money or treatments for Africans suffering from AIDS truly saves lives. advertisement advertisement Advertising Age took exception with the actual giving as compared to the overall marketing effort required to make RED a recognizable brand. Lots of ink has been spilled about Bono being the beneficiary of much of the publicity as opposed to companies simply giving the $100 million that has been spent in marketing RED directly to those in need. Instead Africans received some $18 million according to Advertising Age. And yes, we as individuals should give to those less fortunate and not rely exclusively on corporate-sponsored giving to substitute for our personal efforts. Granted, that’s an important point. But, I would not expect retailers like GAP to simply give money away. I’m sure their shareholders … [Read more...] about Get RED
You have probably experienced it. Chances are you had to make a call to one of the companies you buy from and were pleasantly surprised. Think back, what was the part that delighted you the most? Was the person on the other end of the line pleasant to deal with? What made the conversation good? advertisement advertisement The tone of voice, inflection, phone presence, and even the smile in the person’s demeanor were important to you. They meant what you had to say and ask mattered a great deal. They indicated interest, and even skill – have you noticed that we tend to think of poised people as more credible? My colleagues tell me that the words you use while on the phone with a customer are chosen carefully. To elicit a certain amount of information on the circumstances that led to the call is smart. It allows a service person to figure out how they can help you. A good customer service rep will know to tell you: “I can help you by transferring to this … [Read more...] about Can You TEACH Service?