Indian retail is coming to terms with the digital disruption that is converging the online and offline retailers to explore customer insights using artificial intelligence in the new landscape for retail that is set to usher.At the two-day conclave of India Retail Forum 2018 held on September 5 and September 6, experts across the spectrum deliberated on the affluence index and retail potential in the country and the tectonic shift in changing space allocation at shopping malls towards food and entertainment as online takes precedence in shopping.With the advent of the online shopping, malls are getting reconfigured with food and beverage along with entertainment now allocating for up to 40 percent space compared to 15-17 percent in the past few years, said Ashutosh Limaye, Director & Head, Consulting Services, ANAROCK Property Consultants.Close Mobile penetration, on the other hand, has boosted online shopping with lower cash on delivery and more through payment gateways. … [Read more...] about Retailers acknowledge new paradigm shift in consumer behavior at India Retail Forum 2018
Johor new shopping mall
The Indian retail industry which contributes almost 10 percent of the country’s gross domestic product (GDP) is undergoing tectonic changes and is gearing up to attract customers through technology.Retailers today have to address multiple disruptive technologies and the demanding digital customer who likes to order products and services using more than one touchpoint.In such a rapidly changing environment, retail marketers are focusing on innovation by launching new store formats along with multiple selling channels such as online, kiosks, mail catalogues and call centres.Close Two imperatives of retail business are personalisation and being smart. Personalisation involves understanding customers and then serving them with what they want and where they want. related news Kiran Mazumdar Shaw settles alleged insider trading case with Sebi in Infosys matter Fiat Chrysler to recall nearly 700,000 SUVs for electrical fault risk OYO appoints Betsy Atkins as independent … [Read more...] about This week in retail: Indian marketers all set to attract customers with new technology
If you’re trying to buy happiness, science has some clear advice: it’s better to spend money on an experience rather than the latest iPhone. New research suggests the same is true for gifts. If the goal is to make the recipient happy, you’ll have better luck with an experience. So why do most presents fit in boxes? advertisement advertisement There are several reasons experiences make people happier, whether it’s a gift or something you’ve bought for yourself. One issue is what researchers call adaptation: Whether it takes seconds or days, any excitement people feel about a shiny new toy tends to quickly fade away. “We adapt to material gifts faster,” says Joseph Goodman, an associate professor at Washington University who studies the effects of giving experiences as gifts. “Whereas experiences tend to be more exciting in the beginning, and we tend to take longer to adapt over time.” Experiences are also less likely to be … [Read more...] about Why It’s Better To Give Experiences, Not Things
At a time when foreign brokerages are struggling and shutting shop in India, South Korea's Mirae Asset, which already has a mutual fund in India, is planning to enter the broking business.It is also going to have verticals dedicated to private equity and investment banking.Mirae Asset Group scouting for private venture/equity investments in India and is setting up investment banking and broking business through Mirae Asset Capital Market India Pvt. Ltd.Close Swarup Mohanty, Chief Executive Officer, Mirae Asset Global Investments (India) said, " We are looking at Mirae Asset Capital Markets coming out here and establishing itself in India. We will be applying for the license soon."Himadri BuchAssistant Editor|Moneycontrol.com Essel Group stake sale in Zee: Will it release logjam for MFs?SEBI move to up minimum PMS investment could benefit mutual fundsExclusive | L&T MF CIO Soumendra Nath Lahiri resignsMohanty was speaking at Mirae Asset press meet held in Mumbai to discuss business … [Read more...] about Mirae Asset Group to foray into PE, investment banking and broking biz
It’s hard to pinpoint exactly when the era of bizarre corporate do-gooding started. But in June 2018 it certainly went viral. That’s when Domino’s launched its “Paving for Pizza” campaign, which included video shot from inside one of its pizza boxes while a driver navigated all manner of terrible road conditions. The message: Poorly maintained roads aren’t just an inconvenience—they can devastate the deliciousness of your future pizza delivery. advertisement advertisement Domino’s marketing campaign had an added benefit of community improvement: It committed to fill potholes in 20 places around the country, to ensure smooth pizza rides. All residents in those places had to do was requested aid online, and the company would start contacting town or city officials. As Ad Week reported, well over a 100,00 people took action, while Bernie Sanders blasted the idea because it steamrolled over a more important discussion about why … [Read more...] about As corporate philanthropy and marketing stunts converge, who is actually benefiting?