That balance can be a driving force for brand growth, as both Apple and Virgin have illustrated. That founder’s voice, along with the brand’s own identity, can work together or in parallel, giving customers and the popular culture a choice of where to pick and choose what they like most about the brand. Jobs has been called a bully and a tyrant, but because that wasn’t all there was to Apple’s brand, you could just ignore all that and laugh along at the lovable “Mac vs PC” guys. Jobs himself often talked about the importance of broader brand advertising. When the company launched its first “Think Different” campaign in 1997, he knew they’d be criticized for not talking more about the specifics of the computer. “But we got to let people know who Apple is,” he said, “and why it’s still relevant in this world.” … [Read more...] about Elon Musk has to decide: Does he want to be Steve Jobs? Or Papa John?
Johnny ramone t shirts
The students are lurking all over the world; most of them have full-time jobs, leaving only the wee hours of the morning for reviewing lectures and tackling homework sets–a habit shared by many of Stanford’s engineering students but for different reasons. Some watch the videos as many as 20 times apiece. One geographic disparity: Chinese students account for less than 1% of the online cohort, largely because the videos are delivered via YouTube and China is (for the most part) blocking YouTube. … [Read more...] about YouTube U: The Power Of Stanford’s Free Online Education
$1,095 may seem like an outrageous price tag. But copper is expensive, and Vollebak hopes to lower the price as more get produced. In the future, he envisions an even bigger stage for copper clothing. “If you start to think about materials [to make an] operating system, copper can transmit power and transmit heat,” he says. “The antimicrobial properties are great, but we’re also looking at materials we could layer intelligence on top of. Ultimately, we are trying to make intelligent clothing for the next century.” … [Read more...] about This $1K copper jacket is designed to kill viruses and bacteria
5. Sign on the virtual line The days of signing physical papers in the office are mostly over for now (which, let’s be honest, isn’t such a huge loss). But signing stuff from home doesn’t have to be a hassle. In fact, it can be quite easy. … [Read more...] about These 7 exceptional apps will optimize your work-from-home life
Face Mask for a CauseIf you’re looking for a no frills, no fuss face mask then Banana Republic has got just what you want. The Microfiber Face Mask ($20) is made of soft, stretchy microfiber (so it’s primarily polyester) and features cloth ear loops for easy on and off. For those who are looking for a particular hue, you don’t have a choice here. The color of the mask you receive in your order will vary. And as with many mask sales, this one allows your purchase to give back. Ten dollars from each purchase will be donated to Feeding America, through May 22. … [Read more...] about Six face masks that are well-made and available right now